Rapidly Growing Toxicology Laboratory Castle Medical Selects hc1.com® to Accelerate Expansion

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Castle Medical, LLC, a high-growth toxicology laboratory headquartered in Smyrna, GA, has selected the hc1 Healthcare Relationship Cloud™ to eliminate manual processes and scale its business.

“Our needs are immediate, and the ability to benefit from the hc1 platform in a matter of weeks rather than months or years was an important aspect of our decision,” - Jennifer Blair, Castle Medical Director of Operations

Due to its rapidly expanding client base and strong foothold in the ultra competitive pain management specialty area, Castle Medical recently doubled its business development force to include almost 100 sales representatives nationwide.

“As any high growth organization can relate to, our success has bred its fair share of operational challenges,” says Castle Medical President of Sales Rob Mitchell. “The process of tracking business opportunities and client concerns via Excel spreadsheets and email messages ultimately breaks down, and we realized that our future livelihood depended on getting ahead of the curve in the way we serve our clients.”

After evaluating several general customer relationship management (CRM) tools, the Castle Medical team determined that it needed a lab-specific healthcare CRM solution provided by a partner that is intimately familiar with the healthcare industry.

“hc1.com is the only comprehensive healthcare relationship management solution on the planet designed to meet the unique needs of health systems and labs,” says hc1.com Founder and CEO Brad Bostic. “By combining healthcare CRM, real-time analytics, and secure collaboration, the hc1 Healthcare Relationship Cloud™ empowers lab staff members to identify the highest priority issues and drive closed-loop accountability resulting in outstanding service levels for clients and efficient internal operations. For high growth independent lab companies like Castle, this results in higher retention rates and more new client wins by delivering a truly personalized experience to providers and their patients.”

“Our needs are immediate, and the ability to benefit from the hc1 platform in a matter of weeks rather than months or years was an important aspect of our decision,” adds Castle Medical Director of Operations Jennifer Blair. “Rather than spending our valuable time and resources to switch out our LIS which only impacts internal clinical processes, we knew that immediately leveraging the data housed in our existing LIS and other business systems would help us accelerate our expansion by engaging and personalizing the experience with the providers and patients we serve.”

With hc1.com, Castle Medical will gain access to a holistic view of all provider and patient profiles securely, using any Internet connected computer or device, making it easy to manage their complex lab, provider, and patient relationships. Users will also have access to an expansive catalog of dashboards – reducing reliance on IT resources with easy-to-use report writing capabilities – and real-time alerts, notifications, and messages that will enable staff to collaborate and stay informed on all important communications.

About hc1.com
hc1.com is the world’s leading healthcare relationship management company. By combining the ultimate healthcare CRM, real-time analytics, and secure collaboration, the hc1 Healthcare Relationship Cloud™ enables labs and health systems to personalize the healthcare experience, improve customer retention & growth, and achieve operational excellence. A winner of the 2013 Red Herring Top 100 Global Award, hc1.com is in use across 500 healthcare locations across the globe. Learn more at http://www.hc1.com.

About Castle Medical, LLC
After working with pain physicians across the country, Castle Medical has established proven procedures for the management and care of their patients, including, but not limited to, drug confirmation testing, specimen validity testing, drug confirmation urine testing and prescription drug monitoring.

While its toxicology labs have generated a variety of applicable diagnostic panels for clients, a clinical staff works closely with physicians in order to establish a personalized, evaluative plan for their patients, aiding the physician in instituting the most optimal pain management program possible. In an effort to help maintain the integrity of practicing physicians as well as restoring the quality of life for their patients, Castle Medical is committed to the continual testing and improvement of existing methodologies.

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Teresa Becker
hc1.com
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