Televerde Expands Marketing Automation Services to Increase Marketing Ops Agility

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Phoenix-based Demand Generation Firm Offers Virtual Staffing Services for Oracle-Eloqua and Marketo License Holders

The real value we’re providing is top-notch talent to a growing number of demand generation teams who’ve recognized it’s not about just learning how to use or administer a software program

To bolster the build-out of its Demand Generation Services (DGS) set, Televerde has announced they are making teams of Certified Oracle-Eloqua and Marketo Masters available as a virtual staffing service. The purpose is helping clients increase control, agility and effectiveness of automated demand generation programs. A nationwide sales promotion dubbed “Rock Your Demand-Gen-Agility” launches this week.

“The real value we’re providing is top-notch talent to a growing number of demand generation teams who’ve recognized it’s not about just learning how to use or administer a software program,” says VP of Sales Noah DiPasquale. “System certification obviously is important, but our specialists function at a much higher level ― that is, leveraging the best use of a variety of tools for finding high-value prospects ― then working within tried and true approaches for getting a sales process started, which everyone agrees needs to be the bottom line.”

By design, the service is different based on creating greater value. “We find a lot of organizations outsourcing low cost services ― many from overseas ― who are indeed checking boxes and shortening their tactical to-do lists” Says DiPasquale. “But they eventually realize those pesky sales-relevant objectives have become almost an afterthought.” All DGS specialist receive extensive training and are constantly coached by top-notch demand generation strategists. “The result” he adds, “is teams of specialists who are not only system certified, but also possess a deep understanding of how all-inclusive lead-to-revenue structures really work.”            

During launch preparation, Televerde’s research revealed mounting focus by marketing operations for increased agility. DiPasquale adds, “Especially for larger organizations ― when the goal is to align relevant content creation and distribution with everything else such as SEO, PPC, social, email, direct mail, digital advertising and event-based outreach, it’s just a lot of dots to connect.”
The all-inclusive structure DiPasquale speaks of is loaded with operational fine points that delay or distract from bigger picture activity. A majority of the key pains uncovered by research interviews were linked to needing sufficient resources and bandwidth for launching, up-dating and managing marketing campaigns within defined timelines ― without losing strategic focus. “We’ve all experienced this challenge,” he concludes “and this service is fine-tuned for value because when we say virtual staffing it doesn’t mean butts in seats pushing buttons and doing drag-and-drops. It means teams with interdisciplinary expertise all working in unison to meet predefined service level agreements and client business objectives.”    

The services will normally be marketed in 4, 8 and 12 month subscriptions and include strategic and data quality assessments to determine case-by-case requirements. To offer an easy point of entry the aforementioned sales promotion offers services in 100, 200 and 300 hour allotments with per specialist fees ranging from $85 to $125 per hour. The promotional offer expires on December 31, 2014.

On October 21-23 Televerde will participate as a sponsor of the CEB 2014 Sales & Marketing Summit in Las Vegas, NV. They can be located at booth 10.

To learn more about Televerde’s services, visit http://www.televerde.com
Or call: +1 888-787-2829.

Televerde’s Demand Generation and Inside Sales Managed Services are a true end-to-end solution for key marketing and sales requirements. Find out how our B2B marketing and sales solutions optimize pipeline volume, quality and velocity and help you benefit from fresh insights for successful sales outcomes. Televerde is a certified partner for Oracle Marketing Cloud and Marketo and operates six teleservices centers. For more than nineteen years Televerde has worked with over 2,000 B2B high growth and enterprise-class clients. From strategy, to marketing data services to integrated demand generation and inside sales operations – Televerde is the go-to-partner for many of the world’s most successful B2B sales and marketing organizations.
--------- Media Contact: Cody Young, Head of Marketing; Televerde
+1 480-517-6168 cody(dot)young(at)televerde(dot)com

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Cody Young
Televerde
+1 (480) 517-6168
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Karri Molzen
Televerde
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