Katie K Active Announces 5 Brave Women To Pioneer Campaign

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Katie K Active has set in motion a #DefineBrave campaign following the launch of their all-inclusive Spring 14 collection. This Fall campaign will add 5 nationally recognized women to empower women through their interactive community.

Katie K Active launched an “inclusive” lifestyle brand with their Brave New Era Campaign that has conquered the controversial topic of active wear lines catering to only the smaller sized women. This campaign was created with a 100% confidence guarantee to help pave the way to allow change by embracing the issues of body esteem through and create a clothing line that women with all body types can depend on.

#DefineBrave is being used on social media to help shape this movement and allow girls around the world to feel confident in who they are, what they look like and allow them to bring out the “active” in each and every one of us; no matter what issues they are facing. The #DefineBrave Pioneers will tell their story to various outlets and give real meaning to overcoming diversity and unite women across the world to make a change in how they perceive themselves and others around them in a sometimes judgemental world, their thoughts and words, especially about themselves.

Katie K Active has identified 5 nationally recognized women who have already proven to have a positive effect on peoples’ mind, body and spirit. Katie K Active has chosen these 5 individuals because they have displayed courage and wisdom throughout their lives in becoming the role-models that they are today. Their strong, all-inclusive attitude has positioned them as perfect pioneers for this #DefineBrave movement.

·     Lisa Cypers Kamen- Harvesting Happiness Brand Talk Show (http://harvestinghappiness.com/)
·     Jas Booth- Final Salute Inc. (http://www.finalsaluteinc.org)
·     Jennifer Walsh- Pride and Glory (http://prideandgloryusa.com/)
·     Pat Paolino Cruz- Southern New England Woman Magazine (http://www.mindbodyspirit.com/)
·     Lisa Moreno Dickenson- Stop CAID Now (http://www.stopcaidnow.org/)

Another segment of this launch is a 30 day challenge to “Reach your next goal” culminating in a virtual 5K will be lead by the Katie K Active Ambassadors. This is the first in a series of events planned for the next year to encourage women to be strong from head to toe. Profits will go towards charities selected by its Ambassadors. Events will focus on Katie K Active’s mission “to be a fun and feminine brand which ignites the desire within women to live an active, healthy and exceptional life”.

Former fitness professional turned entrepreneur, founder Katie Kozloff saw a need for fashionable and functional activewear for women of all sizes. Using their Double Fit Technology, Katie K Active ensures the perfect fit across the size range. With high quality fabric, outstanding attention to detail and expert construction Katie K Active is the perfect blend of performance and style. Kozloff wants to encourage confidence and health at any size. The #DefineBrave campaign inspires women of all sizes to be empowered to be their best self while they live a healthy, active life.

There are presently 123 skus, which may be ordered online as well as found in luxury spas such as Canyon Ranch Resorts, Fleet Feet Sports, premium boutiques and specialty retailers around the country. Go to http://www.KatieKactive.com for more information.

For additional information, contact, Kara Nesbitt, Marketing Maestro, Next Century Global. (856) 266-7726 kara(at)nextcenturyglobal(dot)com http://www.nextcenturyglobal.com

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Anne Gutos
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