(PRWEB) September 10, 2014
AdGear, an advertising technology company, is integrating its demand-side platform AdGear Trader with data management platform FlxOne to aggregate all campaign performance data in one convenient location.
Now AdGear Trader customers can see data from Trader as well as other demand-side platforms and data sources on a single platform, enabling side-by-side comparison between multiple real-time ad technologies.
Vlad Stesin, AdGear co-founder and VP of Product, says that there are many ways that users can benefit from the integration of AdGear Trader and FlxOne, but, at the simplest level, integrating allows agencies and advertisers to view and evaluate the performance of multiple technology providers in one easy sweep. FlxOne also helps media buyers by connecting data from more than one demand-side platform and showcasing analytics and reporting in a unified environment.
“Using FlxOne will enrich campaign data with revenue or other sales related information, bridge data from multiple systems and channels, and improve the quality of audience data—all while providing new insight into the technology in use and, most importantly, efficiently gathering and aligning all performance data,” Stesin says.
Ivan Roubtsov, AdGear Director of Product Marketing, says that the proliferation of demand-side platforms with niche specializations has led to a trend of advertisers and agencies using a few parallel display solutions.
“This signals the importance of being able to conduct uniform comparisons of various ad technologies. Not only is it vital to line up the demand-side platforms in this case, but also it is critical to connect revenue, audiences, and other data sources related to digital initiatives for a more complete view of display technology performance. The focus should be on solutions and campaigns that are driving the best ROI,” says Roubtsov.
“FlxOne is indispensable because it allows companies to gage what’s working and what’s not working across the board in minimal time,” he adds.
Integrating with FlxOne will provide AdGear Trader customers with several new data aggregation features:
- Analytics – Ability to route, stream and collect all campaign and digital initiative related data in one place. Campaign performance, revenue and CRM data, audience data and more will all be merged together for custom analytics and reporting applications.
- Automation – Leverage your data across multiple platforms in real-time. Ad operations that would otherwise take days can now be conducted automatically.
- Audience – FlxOne collects 100+ data points on each impression, adding a significant volume of audience, mobile, engagement and performance data. A multitude of data sources, like CRM, mobile, first-party data, demographics, social, and engagement, can be used to create custom audiences, which can later be targeted with a demand-side platform
Matthijs Keij, CEO of FlxOne, is confident that this partnership will add significant value to current and incoming clients of AdGear and FlxOne.
“The advertising industry is facing a completely fragmented data landscape. This partnership will help clients to unlock the full potential of all available data sources. Clients will save hundreds of hours of manual ad ops tasks, will increase their return on ad spend and are in full control of their own data,” Keij says.
Integrating AdGear and FlxOne has multiple applications, such as combined analytics and reporting between multiple display platforms, audience data enrichment and usage, and data aggregation automation.
AdGear invites you to bring programmatic, cross-channel marketing to a new level of performance with FlxOne integration. To learn more, please contact our team at sales(at)adgear(dot)com.
AdGear Technologies, Inc. is a digital advertising technology company, providing software and services to advertisers, media agencies and publishers. The company's full-stack advertising platform offers customers advanced advertising analytics, proprietary targeting, cross-channel attribution measurement, ad serving, real-time bidding and exchange technology.
AdGear’s customers use solutions that are offered in turnkey or behind-the-scenes, white-label mode. The company is privately owned and operated out of its Montreal and Toronto offices.
FlxOne is a data management platform (DMP) for real-time advertising. Our mission is to help our clients leverage their data across the full advertising workflow to maximize efficiency and ROI, while keeping control of their data.
Founded in 2012 by a team of advertising professionals with a deep understanding of the real-time advertising industry, FlxOne works with leading agencies, ad networks and trading desks. Innovation is what keeps us ahead of the curve and provides our clients with a central backbone for data-driven advertising. FlxOne offers control and clarity in an increasingly fragmented advertising landscape.