Pets Add Life Launches Second Annual Nationwide Shelter Showdown Contest to Award a Total of $50,000 To Three Animal Shelters

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-Communities encouraged to vote on Facebook for local shelters October 22, 2014 through November 19, 2014 for a chance at helping their shelter win up to $25,000 to help more pets find loving homes-

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Pets Add Life (PAL), a nonprofit campaign dedicated to spreading the joys and benefits of pet ownership, is giving away a total of $50,000 to three deserving shelters across the nation through its Second Annual Shelter Showdown Contest. From October 22 – November 19, 2014, shelter supporters and communities are encouraged to vote for their organization of choice once per day, and the shelters with the most votes win and will be announced November 19, during PAL’s National Get a Pal For Your Pet Day.

“We are so thrilled to bring the Shelter Showdown contest back, and ultimately help more pets find loving homes,” said Bob Vetere, President & CEO of the American Pet Products Association. “It was rewarding to give away $25,000 to deserving shelters last year, and we couldn’t be happier to provide even more this year. I strongly encourage communities to rally, vote and help spread the word!”

The Shelter Showdown Contest (open to all PetFinder organizations) will award $25,000 to the grand prize winner with the most votes, $15,000 to the second place winner, and $10,000 to the third place winner.

To vote, shelter supporters can simply ‘Like’ the PAL Facebook page at and click the Shelter Showdown app or visit Participants can search and vote for their shelter or rescue organization of choice once per 24 hour period through November 19, 2014 at Noon EST. Remember to vote daily and keep an eye on the updated leaderboard!

The contest is open October 22, 2014 at Noon EST through November 19, 2014 at Noon EST. The top three shelters with the most votes win and will be announced and notified November 19, 2014.

Founded by the American Pet Products Association (APPA), PAL is a nonprofit campaign dedicated to sharing information about how pet ownership benefits animals and people alike. PAL’s mission is to increase awareness of the bonds and other rewards associated with pets of all types. Primarily through social media with YouTube Videos, an active Facebook campaign, celebrity endorsements and contests, PAL spreads the joys of pets, encourages pet adoption and promotes responsible pet ownership.

For more information on the PAL campaign, visit and For interviews or additional information, please contact Brooke Gersich at Brooke(at)theimpetusagency(dot)com.


The American Pet Products Association (APPA) is the leading not-for-profit trade association serving the interests of the pet products industry since 1958. APPA membership includes more than 1,000 pet product manufacturers, their representatives, importers and livestock suppliers representing both large corporations and growing business enterprises. APPA's mission is to promote, develop and advance pet ownership and the pet product industry and to provide the services necessary to help its members prosper. Visit for more information.

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Brooke Gersich
American Pet Products Association
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