Axonom CPQ Helps Middle Atlantic Products Redefine Its Customer ‘Buying Experience’

Share Article

Racks and Enclosures Manufacturer places an emphasis on ‘user experience’ with its fully-interactive, drag-and-drop 2D Visual Product Configurator powered by Powertrak.

Axonom, a global provider of cloud-based portal and configure-price-quote software, today announces its partnership with Middle Atlantic Products as the company replaces its legacy product quoting and ordering applications with Powertrak 3D and 2D Product Configurator for Salesforce.com. The change comes as the company strengthens its commitment to improving the ‘user experience’ for its large base of channel partners and customers.

Middle Atlantic Products sought to replace its two separate configuration tools for a scalable, cloud-based configure-price-quote (CPQ) and portal solution with Salesforce.com integration. The company found its legacy configuration applications were outdated, stand-alone, required downloads, and the user experience less productive.

Seeking to improve inefficiencies while avoiding a resource draining path of custom development, Middle Atlantic Products conducted a multi-year, extensive evaluation for a flexible and robust SaaS CPQ solution that combines complex guided configurations with 2D and 3D visualization for spatial product orientation and positioning - all in a single tool.

“When we decided to replace our quoting and design apps, we placed a major emphasis on how to improve the user experience,” said Dan Tarkoff, Vice President of Sales at Middle Atlantic Products, Inc. “Our next CPQ solution had to incorporate enhanced visualization, interactivity, mobility, and a user-friendly, intuitive interface.”

Part of the Commercial AV division of Legrand, North America, Middle Atlantic Products manufactures racks and other infrastructure products used to protect and support integrated AV systems in residential, commercial, broadcast, and security applications. The company turned to Axonom for its advanced Powertrak Configure-Price-Quote solution.

“Our evaluation team interviewed a number of configurator vendors but found that Axonom had a platform that would transform our digital catalog into a highly interactive selling tool,” said Tarkoff.

Powertrak’s end-to-end, configure-price-quote solution enriches the sales quoting and ordering experience for businesses that sell make-to-order, assemble-to-order, and configure-to-order products.

“There’s no better way to enrich the ordering experience than to provide customers and partners with a comprehensive solution to custom-design a rack or enclosure from anywhere in the world, on any device,” said Mike Belongie, COO at Axonom. “Users build their own rack by dragging-and-dropping BOM components (power, shelves, drawers) into the interactive 2D visual rendering, then freely reposition those components, monitor pricing, and change viewing angles for complete satisfaction prior to purchase – all in real-time.”

From anywhere in the world with internet access, on any browser-enabled device, Middle Atlantic Products’ loyal customers and partners can custom-design, quote and order a rack or enclosure with AV equipment, power, cooling, and cable management components.

Tarkoff concludes, “With Powertrak, our partners and customers now have a complete solution to rapidly and accurately configure, quote and order make-to-order racks without the need for extensive product knowledge.”

About Axonom
Axonom is an independent software vendor that develops, designs, and markets Powertrak, the innovative B2B revenue management suite for high-tech and manufacturing industries. Powertrak enables companies to successfully sell and service to its customers and partners in an environment that requires multi-level relationship tracking, web self-service, partner/dealer loyalty management tools, streamlined quote-to-order processing, time and billing management, hassle-free payment options, and a worldwide presence.

Enriched with mobile extendibility, Powertrak’s High-Tech Industry solutions include: Customer and Partner Portals, Configure-Price-Quote, 2D/3D Product Configurator, Design Win, Forecasting, Time and Billing, and SaaS Revenue Management. By delivering more transactions more efficiently through channels at a lower cost, Powertrak helps customers achieve greater profit potential. For more information, please visit http://www.axonom.com.

About Middle Atlantic Products
Middle Atlantic Products has been part of the Legrand group since its acquisition in 2011.

Legrand is the global specialist in electrical and digital building infrastructures. Its comprehensive offering of solutions for use in commercial, industrial and residential markets makes it a benchmark for customers worldwide. Innovation for a steady flow of new products with high added value and acquisitions are prime vectors for growth. Legrand reported sales of close to $5.8 billion in 2012. Legrand has a strong presence in the North American market, with a portfolio of well-known product lines that include Cablofil, Electrorack, Middle Atlantic, NuVo, On-Q, Ortronics, Pass & Seymour, Vantage, Watt Stopper and Wiremold. The company is listed on NYSE Euronext and is a component stock of indexes including the CAC40, FTSE4Good, MSCI World, ASPI and DJSI (ISIN code FR0010307819). http://www.legrand.us

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Michael Bauer
Axonom
888-814-2880
Email >
Visit website