CMI/Compas Media Vitals™ Research Now Available; Offers Deep Insights into Prescriber Preferences Across 24 Specialties Including NPs/PAs

Share Article

CMI/Compas has launched Media Vitals™, the deepest research critical for reaching, engaging, and owning target HCP audiences.

News Image

CMI/Compas has launched Media Vitals™, the deepest research critical for reaching, engaging, and owning target HCP audiences. In June 2014, CMI/Compas conducted its annual Media Vitals™ 21-specialty Media Consumption Habits of HCPs study to assess the key factors impacting prescriber engagement, uncovering their knowledge seeking and gathering needs, preferences, sources, times of day, and omni-channel touch points. New this year, the research includes nurse practitioners, physician assistants, and optometrists. The research this year also offers year-over-year insights that can further shed light on prescriber behaviors and the evolution of the industry.

CMI/Compas Media Vitals™ is a unique physician promotional needs, consumption, and preference database –presenting critical physician perspectives around key insights that are mandatory for informing, engaging, and building lasting, valuable relationships using cross-channel, personal, and non-personal communication methods.

This primary research database represents responses on over 90 key questions from thousands of physicians covering 24 specialties and is ideal to use on its own, or in combination with other primary research data.

Media Vitals™ data will also be highlighted in a free report, “What Prescribers Want and Need from Pharma 10-Specialty Report.” The report is available by request. In addition, a live webinar hosted by Dr. Susan Dorfman, Chief Marketing and Innovation Officer, will highlight some of the most fascinating findings. Sign up for the free webinar at this link.

The Media Vitals™ proprietary digital tool, which is available via PC or tablet to subscribers, provides full access to physician responses by specialty or in aggregate, allowing users to quickly view and understand HCP needs, wants, behaviors, and preferences and establish engagement strategy using both personal and non-personal outreach. The tool represents responses from thousands of physicians and provides a view of these responses by specialty or in aggregate, allowing you to quickly see and understand HCP needs, wants, behaviors, and preferences.

The tool is made available to healthcare companies such pharmaceutical manufacturers, biotech, and medical device companies, as well as agencies and publishers.

Access is granted for one year, with multiple user licenses and one fee.

To inquire about purchasing access to CMI/Compas Media Vitals™ research across 24 specialties, or to reserve a free sample of the research, please contact Lindsay Dinan at ldinan(at)cmicompas(dot)com.

About CMI/Compas
Well-known as a media planning and buying organization for healthcare clients, sister agencies Communications Media, Inc. (CMI) and Compas, Inc. together form the indispensable strategic marketing partner to the world’s game-changers in health, offering guidance at every level of marketing. CMI/Compas focuses on core service offerings of Media, Innovation, Customer Insights, Technology, and Buying. CMI/Compas is laser-focused on helping clients move the promotional needle. CMI/Compas has offices in Philadelphia; King of Prussia, PA; Pennsauken, NJ; and New York. The family of companies is actively recruiting for healthcare marketing jobs via http://www.cmirecruiter.com.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Carly Kuper
CMI/Compas
+1 (610) 731-5409
Email >
Visit website