Apptly's New Camera App 'Lensical' Made For iPhone 6 And Now Available

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Capture the world with a powerful camera app and editing tool optimized perfectly for the new features of the iPhone 6

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“We've spent the last three years making the best face effects ever created. Now with Lensical, they're all one tap away within the perfect camera for iPhone 6”, said Geoff Warren-Boulton, Apptly’s Founder and CEO.

Apptly LLC, is excited to announce the launch of Lensical, a powerful camera, beautiful photo library and sophisticated yet playful photo editing app available now on the Apple App Store. Developed by the company that brought their series of fantastic face-morphing apps, including Oldify, Wolfify and Sketchify, to more than 50 million people, Lensical makes creating face effects as simple as adding photo filters. Lensical is designed for larger displays and utilizes one-handed gesture-based controls making it the perfect complement to the new iPhone 6 and iPhone 6 Plus’ camera available next week. Check out the new trailer here first.

Lensical was developed to be a part of the future of mobile photography as the controls are gesture-based, intuitive and built for larger displays. Providing excellent “standard” photo presets, amazing paint filters and fantastic face-morphing effects, Lensical will also take advantage of the new iPhone’s improved face detection while being the perfect extension of the new front facing camera optimized for selfies. Lensical allows users to let their imaginations and their selfies go wild-- age selfies, sketch friends, add a mustache or just put a beard on it for instant hipster. From there, the creations become instantly shareable with friends through Lensical's seamless integration with Instagram, Twitter, Facebook, iMessage and email.

“We've spent the last three years making the best face effects ever created. Now with Lensical, they're all one tap away within the perfect camera for iPhone 6”, said Geoff Warren-Boulton, Apptly’s Founder and CEO. “Face effects are where we'll see augmented reality become a revolutionary medium for entertainment. Lensical is where it all starts.”

Lensical is also deeply integrated with the iPhone’s native photo library, which allows for users to edit and play with their photos without destroying the original shot. Users will also never have to worry about doubling up their photos and their storage becoming full as there is no in-app storage of image data.

For more information, screenshots and assets, check out the Lensical press kit here. Develop your own Lensical creations and share them on Instagram @lensical or follow Apptly on twitter at @apptly.

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Melody Pfeiffer
Apptly
+1 646-737-4858
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