Hanley Wood Announces Winners of 2014 Brand Builder Awards

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Awards Presented at the 2014 Hanley Wood Foundations Conference

Hanley Wood, the premier information, media, event, and strategic marketing services company serving the residential, commercial design and construction industries, is pleased to announce the winners of its 2014 Brand Builder Awards.

The Brand Builder Awards recognize the most innovative and effective marketing campaigns throughout the residential and commercial design and construction industries. Companies selected for recognition have executed campaigns that generate sales, motivate buying behavior and inspire customer loyalty. More than 50 companies submitted entries in 22 categories, ranging from traditional advertising campaigns to social and mobile marketing strategies to lead generation programs.

“The amazing quality in the marketing of building products is on full display through this year’s Brand Builder Awards,” said Peter Goldstone, CEO of Hanley Wood. “These companies have adopted distinctive, modern approaches to brand and product marketing, and the results of their work offer great insight into the leadership and innovation within our industry. I congratulate the marketers who have shined through this year’s Brand Builder Awards.”

2014 Brand Builder Platinum Award winners (with agency affiliations):

Best Advertising Campaign (Digital): VELUX (Wray Ward)

Best Advertising Campaign (Print): Oldcastle BuildingEnvelope (Brain J. Ganton & Associates)

Best Channel Marketing Program: CertainTeed

Best Content Marketing Campaign: Sunbrella (Wray Ward)

Best Custom Event: Icynene

Best Custom Media Campaign    Organized Living

Best Customer Support Program: CertainTeed

Best Integrated Consumer Media Campaign: Clopay (Hitchcock Fleming & Associates)

Best Integrated Marketing Campaign    :

  •     Architecture/Design/Interiors: USG Corporation (Gyro)
  •     Commercial Construction: Integrity Windows and Doors
  •     Residential Construction: Quanex Building Products
  •     Residential Remodeling: James Hardie (CBD Marketing)

Best Lead Generation Program: James Hardie (CBD Marketing)

Best Mobile Application Design: CertainTeed

Best Mobile Marketing Strategy: CertainTeed

Best New Product Launch: CENTRIA (Pipitone Group)

Best Social Media Marketing Campaign: YKK AP America (IMRE)

Best Trade Show Marketing Strategy: JLG Industries (Godfrey)

Best Video Marketing Campaign: Organized Living

Best Website Design: Weiland Sliding Doors and Windows

2014 Brand Builder Gold Award winners (with agency affiliations):

Best Advertising Campaign (Digital): Marvin Windows and Doors

Best Advertising Campaign (Print): Banker Wire (LarsonO’Brien) and USG Corporation (Gyro)

Best Channel Marketing Program: Clopay (Hitchcock Fleming & Associates)

Best Content Marketing Campaign: PPG Glass (Pipitone Group)

Best Custom Event: Whirlpool Corporation (sbc advertising)

Best Customer Support Program: Owens Corning

Best Integrated Consumer Media Campaign: American Standard

Best Integrated Marketing Campaign:    

  •     Architecture/Design/Interiors: DuPont and Marvin Windows and Doors
  •     Residential Construction: Andersen Windows and Doors (Periscope)
  •     Residential Remodeling: Waypoint Living Spaces (Puckett & Associates) and Clopay (Hitchcock Fleming & Associates)

Best Lead Generation Program:    Integrity Windows and Doors

Best Mobile Application Design: Waypoint Living Spaces (Puckett & Associates)

Best New Product Launch: Leviton Manufacturing Company

Best Trade Show Marketing Strategy: Huber Engineered Wood and Watermark Designs (DRS and Associates)

Best Video Marketing Campaign: Huber Engineered Woods

Best Website Design: Trex Company (L.C. Williams & Associates), PPG Industries (Pipitone Group) and MiTek (HLK)

Best Website Marketing Strategy: AZEK Building Products

Entries for the 2014 Brand Builder Awards were reviewed by a jury of experts in all areas of marketing. The jury reviewed entries and rated them based on a pre-determined set of criteria, which were established prior to the call for entries. The criteria may be reviewed online at http://www.brandbuilderawards.com.

The judges for the 2014 Brand Builder Awards were:

  •     Michael Bierut, Partner at Pentagram; Senior Critic of Graphic Design at the Yale School of Art;
  •     Andrew Davis Co-Founder of Tippingpoint Labs; Speaker and Author of “Brandscaping;”
  •     Marsha Lindsay, CEO of Lindsay, Stone & Briggs; and
  •     Tom Miller, Founder, Miller Brooks, Inc. & Darwin Branded Environments.

About Hanley Wood
Hanley Wood is the premier information, media, event, and strategic marketing services company serving the residential, commercial design and construction industries. Utilizing the largest editorial- and analytics-driven construction market database, the company produces powerful market data and insights; award-winning publications, newsletters and websites; marquee trade shows and executive events; and strategic marketing solutions. To learn more, visit http://www.hanleywood.com.

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John Cosby
Hanley Wood
+1 202-736-3424
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