Bentonville, AR (PRWEB) September 11, 2014
At APT’s Excellence in Analytics Summit yesterday, executives from Walmart, Kellogg Company, Procter & Gamble, The Coca-Cola Company, and Starbucks, among others, gathered at The 21c Museum Hotel to discuss best practices for leveraging Big Data to drive value for their organizations.
APT President & COO Patrick O’Reilly began the summit with a keynote address. In his presentation Mr. O’Reilly emphasized that by already conducting “business experiments,” many conference attendees were the agents of change for accelerating a culture of innovation at their organizations. He urged attendees to “become a leader in defining what the value of testing and learning means for [their] organization.”
Recognizing the challenges associated with suppliers analyzing programs independently from their retail partners, he said, “it is often challenging for suppliers to influence change in retail environments. Employing a mutually respected, universal solution for analyzing test results provides greater transparency to both retailers and their suppliers. This clear communication removes potential biases in reporting the success of programs and allows discussion to focus on how to act on the results of the tests, increasing profitability for both groups.” Mr. O’Reilly also conveyed that “first mover” organizations who take advantage of cutting-edge applications of analytics will see outsized returns and generate significant shareholder value.
In addition to the keynote address, attendees participated in networking receptions and interactive breakout sessions, covering topics such as:
- Fostering a Test & Learn Culture
- Best Practices for Test Analysis
- Interpreting and Communicating Results
- Using APT to Generate Powerful Test Hypotheses and Actionable Insights
- Targeting and Tailoring for Maximizing Program ROI
- Beyond Designed Tests: Creative Uses of Test & Learn
APT will also host a conference in London on September 24, 2014 to help its clients in Europe share best practices. For more information about APT, visit: http://www.predictivetechnologies.com.
APT is the world’s largest purely cloud-based predictive analytics software company. APT’s Test & Learn software is revolutionizing the way Global 2000 companies harness their Big Data to accurately measure the profit impact of pricing, marketing, merchandising, operations, and capital initiatives, tailoring investments in these areas to maximize ROI. APT’s client portfolio includes Walmart, Starbucks, Procter & Gamble, Boots, Hilton Hotels, T-Mobile, and over 100 other global leaders. APT has offices in Washington, D.C., San Francisco, Bentonville, London, Taipei, and Tokyo. Visit http://www.predictivetechnologies.com to learn more.