Austin-Based Buzz Points Supports Credit Union Water CoolerSymposium at Alamo Drafthouse Ritz Cinema

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“Shop Local” loyalty and rewards leader introduces symposium attendees to local Austin businesses, culture, entertainment with launch of shop local Austin visitors’ guide app and happy hour event

Buzz Points®, a leader in connecting local businesses, community financial institutions and consumers through rewards, today announced that the company will serve as a presenting sponsor for the CU Water Cooler Symposium, an annual educational event for credit union professionals. Buzz Points is a free service for enrolled credit union members that allows them to earn rewards while supporting the local economy by using their debit cards for everyday shopping.

During the symposium, Buzz Points CEO Jay Valanju will deliver a 7-minute “Rapid Fire Demo” of Buzz Points for attendees. Buzz Points is the only merchant-funded rewards platform that works with community financial institutions and local businesses to engage mutual customers. Credit union members earn points by using their debit cards whenever they shop, but they earn more points for local shopping and the most points for shopping with local businesses enrolled in the program.

“The CU Water Cooler Symposium is a different kind of credit union event,” said CU Water Cooler co-founder Tim McAlpine. “We care about content and conversations and this philosophy extends to our presenting sponsors as well. We're looking for unique products and services that our attendees will find useful, particularly as they engage our local business community. Buzz Points definitely fits the bill and we're excited to have this innovative company take the stage.”

In addition to the sponsorship, Buzz Points will launch an innovative new mobile app, the "Buzz Brochure,” at the conference. The app, designed for symposium attendees and available for free to any interested individual visiting Austin, allows users to plan their trip to Austin with a local visitors’ guide that highlights fun facts about the city and, most importantly, the local businesses in Austin. In addition, app users will be able to learn more about the Buzz Points loyalty rewards program and participate in the Buzz Photo Contest that gives conference attendees a chance to win a $100 Discover® Cash Card.

“Austin’s local economy is strong, and Austinites are fiercely protective of their local businesses,” said Valanju. “As an Austin-based company, our involvement in the CU Water Cooler Symposium is an exciting opportunity to educate credit union professionals about Buzz Points’ unique merchant-funded loyalty and rewards program that incentivizes cardholders to shop locally, creates additional revenue for financial institutions and provides a turnkey marketing solution for local businesses— giving them access to sophisticated data analysis and technologies to help them compete with national chains. We are delighted to introduce symposium attendees in our hometown that lives and breathes local living and showcase how strong a community can be when they embrace and support local businesses.”

Buzz Points will also sponsor The CU Water Cooler Happy Hour taking place at Bourbon Girl on 6th and Brazos on Thursday, September 11 from 6:00p – 8:00p. Entertainment for the happy hour will be Paul Cauthen and his band. Cauthen is the former lead singer of Sons of Fathers and has played the Grand Ole Opry, Austin City Limits, SXSW and Bonnaroo.

About Buzz Points, Inc.
Buzz Points, Inc. is the creator of the Buzz Points loyalty product suite, which connects consumers, local merchants and community financial institutions through social media engagement, targeted marketing and rewards. The Buzz Points Program enables credit unions and community banks to generate greater non-interest income, increase transactions, reduce account attrition, drive new loans and attract new customers. The Buzz Points Merchant Program provides additional revenue to financial institutions, increases existing consumer loyalty and supports local businesses by increasing their market reach and attracting new customers. For more information, visit

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Susan Guerra

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