PlattForm Adds Integrated Marketing Expert to Executive Team

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PlattForm, a top marketing provider delivering recruitment, enrollment, retention and career preparation strategies to colleges and universities worldwide, has announced the addition of Sean Nicholson as Senior Vice President of Integrated Marketing.

“Sean's enthusiasm is contagious, and his fresh ideas come at an exciting time of growth for PlattForm,” said PlattForm Chief Executive Officer Steve Fireng.

PlattForm, a top marketing provider delivering recruitment, enrollment, retention and career preparation strategies to colleges and universities worldwide, has announced the addition of Sean Nicholson as Senior Vice President of Integrated Marketing.

“With the increasing complexities within marketing channels today, the addition of Sean to the team brings the opportunity to unify a set of integrated marketing services in order to offer our partners the best possible strategies and performance,” said PlattForm Chief Executive Officer Steve Fireng. “His enthusiasm is contagious, and his fresh ideas come at an exciting time of growth for PlattForm.”

Nicholson joins PlattForm from Intouch Solutions, where he served as Senior Director of Social Media Strategy and managed the development and execution of award-winning social media programs for health care and pharmaceutical clients. After earning his juris doctor degree with an emphasis in intellectual property, Nicholson began his career in higher education. He has worked with companies and clients ranging from small community colleges to Fortune 100 companies, building intranets, enterprise content management and social collaboration solutions.

“Through my variety of experiences, I bring a perspective that I believe can help PlattForm develop a truly integrated marketing model that leverages our existing services while identifying new opportunities to meet the needs of our partners and the students they serve,” Nicholson said.

In his new role, Nicholson leads the development of integrated, multichannel marketing strategies that leverage PlattForm’s experience in both traditional and digital media. His team establishes effective marketing best practices and tools while continually evaluating changes in technology and new marketing channels.

Connect with Sean via Twitter (@SocMedSean) or on LinkedIn at http://www.linkedin.com/in/seanrnicholson. For more information, please contact Hannah Lemon, Content Marketing Specialist, at Hannah.Lemon(at)PlattForm(dot)com or 913.254.6225.

About PlattForm
Since 1989, PlattForm (PlattForm.com) has set the standard of excellence in marketing and enrollment solutions for colleges and universities worldwide. Headquartered in Kansas City, the firm boasts an internal staff of more than 550 industry experts. Forming partnerships with higher education institutions of all types, PlattForm provides optimal marketing performance through AttriBrandTM, a proprietary approach that integrates research, creative and channel-agnostic media planning with multichannel analytics and attribution. PlattForm’s Academic Program Management (APM) suite of services represents a closer collaboration for enhanced student outcomes, spanning the entire educational journey from students’ first awareness of an institution to enrollment through graduation and career preparation. A global company, PlattForm has offices located throughout the United States and in Canada, the United Kingdom and Australia.

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Dani Damaske
PlattForm
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