Lender411.com Launches Branded Mortgage App for Professionals: Loanzify Now Available on Both iOS and Android Markets

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New mortgage app Loanzify gives professionals a branded mobile platform and viral marketing fuel, including one-click sharing for borrower downloads and co-branding with real estate agents.

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Loanzify equips loan officers with their own, branded app.

It has been our goal to make Loanzify the best fit for the modern mortgage pro

Online mortgage marketplace, Lender411.com, has made the Loanzify mortgage app available today on Google Play and the iOS App Store. Loanzify is currently a Mortgage Technology Awards Finalist among the top three mobile products of 2014. The app features professional grade mortgage calculators that produce accurate payment calculations and amortization for FHA, VA, USDA, conventional, and jumbo loan programs, including MI, HOA, and property tax components. Loanzify also provides interactive mortgage content such as the step-by-step home buying guide, loan programs, and live mortgage rate prediction polls fed by Lender411’s community of 5,000+ professionals.

Developed in the spirit of simplifying the often taxing experience of obtaining a mortgage, Loanzify numbers among several mortgage apps released by public companies Bankrate, LendingTree, Zillow, Trulia, and Realtor.com that provide simple and interactive tools for home buyer education.

"We loved the ease-of-use with which these companies built their apps," said Lender411 CEO, Rocky Foroutan, "so with Loanzify we offer the same powerful and user-friendly app but as an engaging branding platform for mortgage professionals – an app that is wholly theirs - and with the interactive content and messaging capabilities that can help not just any borrower, but their client."

Two versions of the mortgage app are available: a free app for the public, and the branded app for mortgage professionals which can be shared with clients and co-branded with real estate agents.

“We’ve provided websites and online marketing solutions to mortgage professionals for over eleven years now, so building a robust mortgage app that enables pros to brand themselves on the growing mobile market was a natural development in our growth and expansion as a company,” said Foroutan, “It’s been our goal to make the app best fit for the modern mortgage pro . . . today’s borrower lives in a world of social networking, mobile search, and of course fun and stimulating apps.”

Loanzify Pro equips loan officers with a custom link that installs their branded app on client smart phones and tablets, and even directs users to a branded calculator page when clicked on from a desktop computer. Pros can customize built-in content, co-brand with real estate agents, publish to their mobile blog, and track leads with new client download alerts and real-time analytics. Loanzify also acts as a handheld liaison between borrower and loan officer with quick email and text messaging, push notifications, and a secure document scanner, which enables borrowers to safely upload documents from their phone.

“We made Loanzify Pro so loan officers could customize the app’s settings and content, and ensure that when they hand their branded Loanzify link to a client, it’s completely modeled after their services,” said Foroutan, “So even though the app is pre-populated with a number of features, most everything is under the pro’s control. The app is tightly integrated with their website settings and Lender411 profile. ”

Pros have ability to show, hide, or edit industry compliant content including the mortgage calculators, rate tables, mortgage articles, mortgage glossary, and the step-by-step home buying guide with a dynamic application checklist.

“Our team wanted to build a mortgage app that was not just about mortgage calculations,” said Foroutan, “We’re striving to turn Loanzify into the ultimate mortgage tool – something any first time buyer could pick up, and within minutes go from lost to confident about their home affordability and the loan process.”

Loanzify is available on Google Play and the iOS App Store, or can be accessed from http://www.loanzify.com/pro. All inquiries and questions can be sent to pr@lender411.com.

About Lender411:
Lender411 an online mortgage marketplace home to over 5,000 industry professionals who create and edit site content, and offer smart, relevant advice about the mortgage process. Visitors get access to daily mortgage news, rates, live polls, anonymous advice direct from the mortgage professional community, and local lenders matched to their individual financing needs. For more information, visit http://www.lender411.com.

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Stevie Duffin-Lutgen
Lender411.com
888-377-1265 x14
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