For the indoor location market to mature, a single, central sharing of ideas remains critical.
San Francisco, CA (PRWEB) September 11, 2014
Opus Research, a San Francisco-based industry analysis and advisory firm, is pleased to announce that Jon Rosen will be serving as Chair for its global Place Conference series, the premier venue for education, opinion and partnership development for the indoor location industry.
First launched in October 2013, Place Conference is a unique industry event covering how indoor positioning, offline analytics and indoor mobile-location targeting is improving the way that retailers, venue owners, manufacturers and brands manage operations, marketing and the customer experience.
In July 2014, the sold-out Place Conference in New York City brought together perspectives and expertise from brands, retailers, agencies, technology providers, regulators, and investors to network and discuss what’s next for indoor location.
“For the indoor location market to mature, a single, central sharing of ideas remains critical,” said Jon Rosen, incoming Place Conference Chair. “Retailers and indoor location customers desperately need expert perspectives on what can be done, and solutions vendors need a central place to engage them. Place Conference is truly that venue and I’m thrilled to join Opus Research in this exciting endeavor.”
Place Conference has served as an educational forum and discourse to understand the myriad sensor and indoor location technologies, including Wi-Fi, Bluetooth Low Energy, magnetic positioning, and beacons, such as Apple’s iBeacon. In addition, not shying away from controversy, the Place Conference series tackles privacy concerns that retailers may harbor in launching indoor location and place-based marketing initiatives.
Mr. Rosen has been a high-profile leader in the Location Technologies industry for several years, as both a consultant and advisor to software and technology firms, most recently serving as executive vice president for iInside (formerly WirelessWERX). Rosen brings a crossover background to the Location market with over 25 years’ experience as a business growth leader for software firms as well as digital media, including stints at AOL/Time Warner, EMC and Autobytel.
“I’m thrilled that Jon is joining Opus Research to develop Place Conference,” explained Dan Miller, founder and senior analyst at Opus Research. “His vast industry knowledge and dynamic approach will spearhead the growth of Place and advance the entire indoor location market.”
Opus Research is proud to announce the next Place Conference will be held November 17, 2014 in London. For more information, please check http://www.placeconference.net.
About Opus Research
Opus Research is the leading IT industry analyst firm focused on indoor location and place-based marketing. Opus Research also covers “conversational commerce,” the merging of intelligent assistant technologies, contact center automation, voice security and authentication, enterprise collaboration and mobile commerce. http://www.opusresearch.net