Gravy Adds New Board Members and $4 Million Investment to Accelerate Growth of Local Insights Platform

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Moving beyond just location, time, and place, Gravy captures a 4th dimension of local consumer behaviors.


Gravy is leveraging its market-leading local data platform to help companies better understand the activities, and actual physical experiences consumers have in and around their businesses. The company announced today the addition of new capital and board members to launch the Nation’s first solution capable of capturing local behavioral data that moves beyond time, place and transactions, to enable more relevant targeting and deeper consumer understanding.

Gravy added depth to its board with the addition of Linda Gridley, and Rick Braddock joining as Chairman of the Board. They join Linda Abraham, the founder of comScore and Gravy CEO, Jeff White on the board. The former CEO of both Citibank and Medco and Chairman and CEO of Priceline, Mr. Braddock comes with a wealth of experience in consumer marketing businesses. He currently serves on the board of directors of The Aspen Institute, the Lincoln Center for the Performing Arts, Cristo Rey Network, Gravy, and several other private companies. He is also a member of The Council on Foreign Relations.

Linda Gridley is the Founder and President and CEO of Gridley & Company, a boutique investment-banking firm. She brings over twenty years of experience in Digital Marketing & Media, Adtech, E-Commerce, Mobile, Social, Payments, Financial Technology, Traditional Marketing, Data and SaaS.

New Chairman Rick Braddock commented, “Though it’s been 16 years since the launch of Amazon, local -- offline-- purchases still represent over 90% of total commerce. While marketers have a wealth of analytical tools for uncovering online behavior, few resources exist for collecting and analyzing data and insights around local, physical consumer behaviors beyond transactions. Gravy’s unique solution provides a totally new way to capture the key insights a brand or business can leverage to optimize local commerce.”

Gridley added, “Now that the consumer is more in control of how and when they are marketed to, we are seeing a lot of strategic interest in location-based analytics. Gravy is poised to take segmentation and targeting to a deeper, local level for consumer marketers. By understanding individuals’ interests and intent, Gravy is adding a new, 4th dimension to the traditional local consumer insights of demographics, time, and geolocation. The Gravy solution gets at ‘why’ consumers visit places.”

CEO Jeff White remarked, “We call this the power of why. These insights drive Individual Consumer Profiles and Customer Segments, which marketers can leverage to increase relevancy of targeting and messaging across all channels and consumer touch points.”

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About Gravy
Gravy is the first solution to uncover the “why” behind consumers’ local activities and behaviors. Gravy leverages its massive collection of proprietary event content data, along with location details, to provide rich insights to consumers’ real-world, offline experiences. For more information visit

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