Demographic Shifts Spur Fundamental Rethinking of Real Estate

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Seniors Real Estate Institute Certifies 124 Agents and Publishes Nationwide Directory of Realtors Who Have Received Specialized Training to Help Mature Adults with Late-in-Life Moves

Nikki Buckelew, Founder and CEO, Seniors Real Estate Institute

Seniors face a complex set of expectations and emotions wrapped up in the transition from the home that often houses decades of memories.

Nikki Buckelew, CEO and founder of the Seniors Real Estate Institute (SREI), announced today that 124 real estate agents have completed the rigorous training and additional review that's required to achieve the prestigious Certified Senior Housing Professional® (CSHP) designation.

Committed to helping seniors to connect with real estate professionals who have sought out specialized training for serving the seniors market at a distinctly high level, Buckelew also announced the creation of a Nationwide CSHP® Membership Directory.

With many more agents in the certification pipeline and a solid state of training events scheduled for the remainder of the year, the SREI is on track to reach the goal of 500 Certified Senior Housing Professionals by 2015.

While standard metrics surrounding residential real estate focus on first-time homebuyers and move-up buyers, the SREI, along with its growing membership of real estate professionals have made a commitment to understand and serve the other end of the housing spectrum: last-time home sellers.

“The statistics surrounding the rapid growth of this market reveal the degree to which the seniors market calls for a sharp increase in attention and expertise,” Buckelew said.

  • One in four home sellers is over the age of 65, according to research from the National Association of REALTORS®.
  • A 2010 U.S. Census Bureau Report noted a 15.1 percent increase in the 65-and-over segment of the population between 2000 and 2010.
  • Over the same time span there was a 31.5 percent increase in the 45- to 64-year-old segment of the population – Baby Boomers who represent the largest demographic block in the history of the United States and will be entering retirement over the next decade.
  • The 90-and-older segment of the population nearly tripled over the past three decades and is expected to quadruple over the next 40 years, according to the U.S. Census Bureau.
  • A projected 11.3 million seniors will sell their homes in the current decade, and that figure is expected to reach 15 million between 2020 and 2030.

“Seniors face a complex set of expectations and emotions wrapped up in the transition from the home that often houses decades of memories,” Buckelew pointed out. “Challenging family dynamics, a multitude of uncertainties, as well as financial complexities often come into play.”

“Our training and coaching programs prepare real estate agents to establish a trusted, communitywide network of professionals that includes elder law attorneys, financial planners, estate liquidators, antique appraisers, home inspectors, senior move specialists, home stagers, handymen and the standard slate of professionals with preparing a home for sale.

“The overriding objective for Certified Senior Housing Professionals, Buckelew emphasized, “is to simplify the moving process for their clients so that the transition can be viewed as a time of opportunity and new beginnings.”


Uniquely positioned to spearhead a real estate coaching and training company that is focused on the equipping real estate professionals with the expertise and commitment to build thriving businesses based on compassionate and skillful service to seniors in transition, Buckelew is 20-year veteran of the real estate industry with an undergraduate degree in Gerontology and a Master’s degree Counseling Psychology. She’s also owned and operated a real estate team that sold more than 100 properties annually within the seniors segment.

For more information on the Seniors Real Estate Institute or to inquire about a CSHP designated agent in your area, go to

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Lisa Wahlgren
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