“Retailers and brand manufacturers are experiencing information overload as they seek to stay informed of the rapidly growing number of innovative solutions coming into the market.
Washington, DC (PRWEB) September 11, 2014
The Center for Advancing Retail & Technology (CART) today announces a unique online marketplace for the fast moving consumer goods retail industry. The CART platform, advancingretail.org, is designed to help retailers, specifically, the supermarket sector, keep pace with the overwhelming number of new technology innovations that are rapidly transforming the way people shop.
“Retailers and brand manufacturers are experiencing information overload as they seek to stay informed of the rapidly growing number of innovative solutions coming into the market. CART’s platform is designed to help retailers and brands discover, evaluate, and engage new technologies. There is nothing else like it available in the retail industry today,” states Gary Hawkins, CEO of CART.
The marketplace is a free resource for retailers, providing a place to discover new solutions, gain learning from available white papers and case studies, and obtain guidance in the form of ratings and reviews provided by fellow retailers. Solution providers are able to benefit from efficient access to the sizable supermarket industry, particularly the thousands of stores encompassing the independent and mid-market sector. Solution providers can also avail themselves of guidance provided by the CART team, who have extensive retail and technology innovation experience.
In addition to serving retailers and solution providers, CART provides research services to consumer goods brand manufacturers. Operating retail stores participating in CART’s Learning Lab network serves as ‘live environments’ where CPG brands can test in-store merchandising innovation along with piloting new shopper-facing technologies. ‘Live learning lab’ environments are designed to provide never before available insights into real shopper behavior using the latest research tools including mobile analytics.
About CART: The Center for Advancing Retail & Technology (CART) is where technology, innovation, shopper insights, and the retail industry converge to transform the way people shop. CART connects service and solution providers to the vast consumer packaged goods retail industry through an online marketplace where retailers and brands are able to discover innovative solutions, see ratings and reviews provided by fellow retailers, and access papers and case studies. Solution providers benefit from the CART team’s extensive hands-on retail and technology experience, obtaining strategic guidance while leveraging the online marketplace into market awareness and efficient access to thousands of retailers. For CPG brand manufacturers, CART uses live learning labs (operating stores) to conduct in-store merchandising innovation research.