Noninvasive Face Lift Procedures On the Rise Among Older Generation

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Dr. Kimberly Butterwick comments on the rising trend of noninvasive, natural-looking cosmetic procedures among men and women over age 55.

Kimberly Butterwick, MD, San Diego Dermatologist

Surgical face lifts have the advantage of lasting longer, but nonsurgical procedures such as injectable treatments and non-invasive skin tighteners require little to no recovery time and produce very natural-looking results.

According to an article published recently by AARP, more and more men and women over the age of 55 are opting for nonsurgical cosmetic procedures to restore youth and vitality to their appearance. Expert, board-certified dermatologist Dr. Kimberly Butterwick of Cosmetic Laser Dermatology in San Diego discusses the trend away from surgical face lifts, which may leave an unnatural appearance and advertise to the world that a person has had work done, towards nonsurgical methods that rejuvenate the appearance while still looking natural.

“Surgical face lifts have the advantage of lasting longer, but nonsurgical procedures such as injectable treatments and non-invasive skin tighteners require little to no recovery time and produce very natural-looking results,” explained Dr. Butterwick. “If a person wants to appear refreshed and rejuvenated, then these non-invasive treatments can be very effective.”

Injectable treatments such as Botox or Juvederm can smooth wrinkles and create a younger appearance. Noninvasive skin tightening procedures such as Ulthera, which uses ultrasound waves to stimulate collagen production and tighten the dermis, are also becoming more popular. These procedures can be used on their own or can be combined together in what has been coined a ‘liquid face lift.' These non-surgical liquid face lifts can be beneficial for a generation that wants to age gracefully and not have such an obvious change.

“Patients over 55 still lead very active lives both professionally and socially, and they want their appearance to reflect how they feel,” said Dr. Butterwick. “Something like a dermal filler treatment can be done in less than thirty minutes, and the patient can get right back to their lives without worrying about recovery time. This is a great asset for people who are looking for a simple way to appear less tired and stressed.”

Especially in today’s competitive workforce, looking the part plays a role in how one is perceived. Small procedures to lift sagging skin, raise eyebrows, reduce the appearance of wrinkles, and minimize under-eye bags have become part of the routine for men and women who want to keep their competitive edge and command respect from their coworkers.

“These men and women are still aging gracefully, but want to look as young as they feel,” said Dr. Butterwick. “The idea isn’t to suddenly look 25, but instead to take a few years off the face and create a brighter, smoother, and more rejuvenated appearance. Instead of asking if they had work done, friends and coworkers will be asking their secret to staying so youthful.”

Kimberly J. Butterwick, MD, is a world-renowned skincare specialist and board certified dermatologist in San Diego. In practice for over 20 years, Dr. Butterwick has made a name for herself as an ‘expert injector” and is a current member of advisory boards for Allergan, Merz and Valeant, the makers of top dermal fillers Juvederm, Restylane and Sculptra,. Aside from her unique and specialized knowledge of injectables, Dr. Butterwick is considered a leading authority on laser treatments, liposculpture and minimally invasive body contouring procedures.

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