Increase Your Beauty Business Bottom Line with Exceptional Color Accuracy

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X-Rite Pantone Color of Beauty webinar explores the color imperative for the beauty industry—special offer for attendees!

Next-generation color measurement technology can capture and analyze skin tones in seconds -- Matthew Adby, X-Rite

X-Rite Incorporated, a global leader in color science and technology, and its subsidiary Pantone LLC, today announced the availability of a free educational webinar with a special offer for attendees. The Color of Beauty will provide valuable information to brand, marketing and technology innovation professionals in the retail cosmetics industry that can help improve brand perception while increasing customer satisfaction and growing revenue.

Two sessions will be conducted on September 24th, 2014 at 11 AM Eastern Daylight Time and 4 PM Eastern Daylight Time. Webinar attendees will not only benefit from the educational opportunity but will also receive free access to "Color Theory: Understanding the Numbers of Color" eLearning and be entered for a chance to win one of 5 PANTONE Thermo Cups (per session) in 2014 Color of the Year "Radiant Orchid."

“Next-generation color measurement technology can capture and analyze skin tones in seconds, improving the customer experience by ensuring that beauty consultants recommend the best color match foundation for each individual,” said Matthew Adby, Retail Market Manager of X-Rite. “By using this advanced, yet affordable, technology, retail cosmetics professionals can instill confidence in customers that the products being recommended are customized to their individual needs. The process is fast and simple, and in our experience, often leads to increased sales per visit. We are excited to share this innovative technology along with business strategy ideas with the retail cosmetics industry.”

Register Today

For more information about X-Rite solutions, please visit

About X-Rite
Founded in 1958, X-Rite, Incorporated is a global leader in color science and technology. With its wholly owned subsidiary Pantone, X-Rite employs more than 800 people in 11 countries. The company’s corporate headquarters are located in Grand Rapids, Mich., with regional headquarters in Europe and Asia and service centers across Europe, the Middle East, Asia, and the Americas. X-Rite Pantone offers a full range of color management solutions used by manufacturers, retailers, printers, photographers and graphic design houses to achieve precise management and communication of color throughout their processes. X-Rite Pantone products and services are recognized standards in the printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles and medical industries. For further information, please visit For the latest news, information and conversations, connect with X-Rite on LinkedIn, Vimeo, Twitter, and Facebook.

About Pantone
Pantone LLC, a wholly owned subsidiary of X-Rite, Incorporated, has been the world’s color authority for nearly 50 years, providing design professionals with products and services for the colorful exploration and expression of creativity. Always a source for color inspiration, Pantone also offers paint and designer-inspired products and services for consumers. More information is available at For the latest news, trends, information and conversations, connect with Pantone on Twitter, Facebook and Pinterest.

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©2014 X-Rite, Inc. All rights reserved. X-Rite is a registered trademark of X-Rite, Inc. All other trademarks are the property of their respective owners. PANTONE® and other Pantone trademarks are the property of Pantone LLC. © 2014. All rights reserved.

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Matthew Gryczan
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