PURE Rooms Launches Booking Engine for Allergy Travel Hotels

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PURE Rooms, an innovative pioneer in allergy travel, has recently launched a new online booking engine for hotels that offer its hypoallergenic rooms. By providing increased marketing support for allergy-friendly hotels, PURE Rooms solidifies its reputation for service and quality in the hospitality health and wellness industry.

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We recognized the need for a centralized booking engine that would also allow guests to purchase a room prior to their arrival at the hotel.

Health-conscious hotels looking to reach travelers online can now find an additional tool in the PURE Rooms website. PURE Rooms, which provides allergy travel accommodations at nearly 300 hotels nationwide, has recently launched a new booking engine that will enable travelers to reserve an allergy-friendly room at these hotels online through the company’s website. The booking engine is part of PURE Rooms’ larger effort to expand and improve its online marketing support for allergy-friendly hotels.

PURE Rooms are treated according to a patented 7-step process that eliminates and protects against 98-100% of viruses, bacteria and other irritants that are harmful to people with asthma and allergies. PURE Rooms provide a more comfortable travel experience for allergy-sufferers as well as a more restful and rejuvenating night’s sleep for all hotel guests.

With more and more travelers searching for information and making purchases online, PURE Rooms saw the need to help allergy travel hotels market themselves in this arena. Haley Payne, PURE’s Director of Strategic Planning, headed up the initiative to implement a booking engine that would offer online marketing support to hotels through the PURE Room website.

“PURE Room reservations were typically booked either through each hotel’s individual website or in-person at the front desk,” Payne said. “We recognized the need for a centralized booking engine that would also allow guests to purchase a room prior to their arrival at the hotel.”

PURE’s website previously contained a searchable directory that allowed visitors to locate an allergy-friendly hotel near their destination and view the hotel’s contact information. The new booking engine provides a slate of improved features designed to increase the profile and visibility of PURE hotels, including detailed hotel information, maps and reviews.

CEO of PURE Rooms, Brian Brault emphasized how the booking engine operates as part of PURE’s marketing support for allergy travel hotels, which now also includes online banner ads and promotion through the company’s affiliation with several allergy associations.

“At PURE, we view our working relationship with hotels as a true, on-going partnership,” said Brault. “From training staff to marketing to maintenance, our goal is to help hotels succeed by providing the support and assistance they need to create an optimal experience for people traveling with allergies.”

About PURE Rooms

PURE Rooms utilize state-of-the-art purification technology to create allergy-friendly environments that are 98-100%-free of viruses, bacteria and other harmful airborne particles. Each PURE Room is comprehensively treated to remove allergens and irritants from all hard surfaces, fabrics and air. To learn more about the PURE process and how you can provide allergy travel accommodations at your hotel, please visit their website at pureroom.com.

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Jeff Laster
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