uAttend brings User Experience (UX) Specialists on board to make way for a user friendly website!

Share Article is the one stop address for employee management needs of businesses and workplaces. To gain an edge over the competition and to provide a better user experience for the users, they have hired UX Specialists who are helping in providing tips and techniques for a better user journey through the website pages.

Time and Attendance Made Simple... and Smart!

uAttend™ is a popular brand name in the world of employee management systems. The solution in UK is offered by Chronologic at uAttend has been offering advanced time and attendance systems and other web based solutions to clients for years now. The company is known for its cloud based payroll time clocks, time and attendance software and other workforce management tools which help businesses improve office productivity, minimize costs and remain competitive in the market. With the realization that the website plays an important role in representing our aim and showcasing our products, we at uAttend have joined hands with Dan Brinnand, a user experience (UX) specialist at Aamaroo. Alastair Slade of uAttend said “We provide time and attendance systems that can dramatically help users manage their employee time recording and we wanted to make sure that our website was enabling visitors to understand exactly what we can do for them as quickly and easily as possible. Amaroo were recommended to us as a company who can provide clear and concise feedback on how to improve the user experience on websites by looking at how users use the website and the routes they have taken.”

With the pursuit of improving the overall website experience for the users, we have taken this step of hiring Mr. Brinnand of Amaroo. With this development, we are hoping to understand the analytics behind user behavior when they log on to our website so that we can fill the gaps and make the website a highly engaging platform for visitors. According to Dan Brinnand, it is important to analyze a combination of qualitative and quantitative data in order to get a clear understanding of the manner in which users use the site and interact with it. He thinks that it is important to map user tasks as well as their journeys on the site to determine a pattern and improve where needed.

Mr. Brinnand further thinks that quantitative data, such as that collected from Google Analytics can help to point places on the site where users tend to drop out the most. On the other hand, qualitative data, such as getting users to us talk through their thought process while they are perform a certain task on the website can help in understanding exactly why users drop out where they do. Combining these activities can result in meaningful data which will help improve productivity. We at uAttend realise that if users tend to drop out early, then we as a company aren’t giving them enough reasons to stay. Thus it is crucial to keep them hooked and extend their stay as much as possible. With Mr. Dan Brinnand’s efforts as well as his knowledge of web analytics and digital marketing, we are sure to find a way to give users several reasons to browse a little longer than they do currently.

Dan Brinnand was quoted saying, ‘We are carrying out an expert user experience review of the uAttend website, to understand how users interact with the site, including the user journeys’ and tasks’. To get a good understanding of how people are using the site, you need to analyse a combination of quantitative and qualitative data. Quantitative data, for example Google analytics, gives you a good idea of where people are dropping out. Qualitative data, for example setting unbiased users a task to carry out on the website and getting them to talk through their thinking while doing the task, gives you a good understanding of why users might be dropping out.’ He also added ‘Once you understand what the biggest pain points for the user are, you can come up with solutions to improve the usability of the site and ultimately increase conversions.’

uAttend has always made it its primary goal to serve its customers and clients in the best possible way and offering them not only top class products but also the most reliable services. To achieve this objective, the company is glad to bring in the loop. To buy super-advanced workforce tracking products, log on to today.

For further information please contact:

Office Locaiton:
Unit 22-23, Fourth Avenue,
Westfield Industrial Estate, Midsomer Norton,
Radstock, BA3 4XE    

Alastair Slade
Tel: 0845 6808568

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Alastair Slade
uAttend UK
+44 845 6808568
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since: 10/2011
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uAttend United Kingdom
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