West Automation Company Chronologic on the expansion trail… and helping the Cider flow too

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A Midsomer Norton-based company which has helped revolutionise the way that UK businesses monitor and pay their staff has seen its sales double in the last year – leading to a major rebrand and expansion.

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West Automation Company on the expansion trail… and helping the cider flow too.

  •     Specialists in secure access through biometrics see sales double
  •     Revolutionary time and attendance monitoring cuts costs for cider business
  •     Growth ahead for monitoring care sector and paperless compliance

A Midsomer Norton-based company which has helped revolutionise the way that UK businesses monitor and pay their staff has seen its sales double in the last year – leading to a major rebrand and expansion.

Access-to-Time was established in 1999, but has just relaunched itself as “Chronologic” following its move into a range of new product and service areas.

“We originally built our reputation on technologies that enabled businesses to keep tabs on their staff,” says Chronologic Director Alastair Slade. “The advances in technology mean that we can now harness biometrics – fingerprints, hand geometry and even face recognition – to identify an individual.

“And while that remains a major platform for our business, we have now extended into many other new technologies – effectively offering a comprehensive suite of applications to streamline their HR operations and compliance requirements as well as maintain site security.

“The scope and scale of our operations has moved on massively in the last couple of years, and we felt it was time to reflect that in a change of name.

“The company has also seen sales rise steeply as we move up the ‘food chain’ – working for bigger and bigger clients,” says Alastair. “Sales are currently running at twice last year’s level, enabling us to take on a raft of new people in nearly all areas of the business.”

The company’s extended range of services has been fully demonstrated in their recent work for North Somerset-based Thatchers, one of the UK’s best-known cider makers. Says their Operations Director Neil Day: “Chronologic have installed time and attendance equipment, which not only clocks our staff in and out and monitors their movements, but this then feeds directly into our payroll management - saving us time and money every month.

“They also installed access control, visitor management and CCTV equipment, so we have total oversight of all movements within, into and out of the site – essential in a business like ours.

“Equally importantly, because we know where all our staff are at any one time on the site, if a fire is reported we can ensure their safe evacuation. Chronologic listened to exactly what we needed and offered us the best case solution for our very specific needs and I would always recommend them.”

In 2011, Chronologic introduced a revolutionary cloud-based time and attendance (T&A) system incorporating GPS, which enabled businesses with staff working remotely to monitor precisely where their staff were at any one time. “That has really helped drive us forward in the last couple of years,” says Alastair Slade, “and we have clients using it for nearly two thousand staff – as well as one business which just has two personnel.

“This technology isn’t just about making sure staff are where they should be. The timesheets generated automatically enable you to charge clients accurately and far more easily.”

One highly promising application for this technology is the care sector, where domiciliary care visits need to be carefully monitored.

As well as offering the latest CCTV and access control equipment, Chronologic also now offer paperless compliance control – again an area with massive potential for future growth.

“We’ve benefited by being able to go back into our existing client base and offer them new services,” says Alastair Slade. “But equally, we are able to go into new clients and say ‘tell us your business challenges and we’ll provide the right solution to streamline your operations’.

“Yes, we have the technology, but critically we are client-centric and so establish a business’s real needs: that way we can offer a solution that’s not only right for them – but highly competitive on price too, because it’s not over-engineered.”

A video of the use of the company’s technologies by Thatchers Cider can be seen at http://www.chronologic.co.uk.

If you’d like more information about this topic, or would like to request a quote from Chronologic, please call:

General Enquiries and Sales (01761 410015)
Send an email to hello(at)chronologic(dot)co(dot)uk

The Business & Postal Address of Chronologic UK is:

Unit 22-23, Fourth Avenue,
Westfield Industrial Estate,
Midsomer Norton, Radstock, United Kingdom BA3 4XE

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Alastair Slade
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