Passenger and LoginRadius Partner to Help Brands Inspire and Activate Customers’ Voices

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Passenger’s FUEL Community Engine now offers LoginRadius’ social platform to help brands to engage customers and inspire advocacy.

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We are taking private online communities to a new level so our clients can actively support corporate advocacy campaigns, product launches, promotions and simple brand building in partnership with their community members.

Passenger, a leader in private online community technology, and LoginRadius, the fastest growing social engagement platform, today announced a new way of amplifying the voice of online community members so brands can extend their reach and turn socially connected customers into brand evangelists. The integration of LoginRadius’ solution into Passenger’s technology lets brands leverage Passenger’s FUEL Community Engine as a complete engagement and social advocacy platform.

Passenger’s private online communities help brands engage customers in authentic conversations leading to market insights, product innovation and word-of-mouth advocacy. This new technology partnership gives more power to brand managers and corporate marketers who want to create a wave of social buzz to support brand messaging, promotions or new product sales. By allowing engaged community members to ‘share’ select, brand-approved content with their social networks, brands gain exponential reach, amplified messaging, and deeper insight about their customers’ profiles and their level of influence.

“Research shows that purchase decisions are more influenced by reviews and referrals than ever before” says Passenger CEO Thomas Finkle. “By incorporating LoginRadius’ solution we’ve made it easy for brands to connect with their customers, engage them in all sorts of private conversations, and inspire them to get the word out. We are taking private online communities to a new level so our clients can actively support corporate advocacy campaigns, product launches, promotions and simple brand building in partnership with their community members.”

“The integration of the LoginRadius solution allows us to quickly and easily work with almost any social media platform out there. This combined with the advanced profile data and social analytics will help our clients gain further insight into their members and their social advocacy programs,” says Passenger SVP of Product Kevin Owens.

“The demand for social experiences is growing exponentially, and Passenger’s decision to integrate with LoginRadius is the right step to increase user engagement and to improve user insights,” says Deepak Gupta, LoginRadius’ co-founder/CTO. “With LoginRadius’ robust and scalable solutions, Passenger customers will leverage the power of social media, leading to stronger social bonds and brand exposure. We’re very excited to be working with Passenger to deliver their customers the needed social experiences and capabilities.”

About Passenger    

Passenger, a leader in private online communities for customer engagement, is committed to helping the world’s leading brands connect with their customers to uncover insights, foster innovation and inspire advocacy. Founded in 2006 and based in Los Angeles and New York, Passenger enables brands to connect and communicate with key stakeholders online, on mobile and on social networks.

Passenger combines industry-leading technology with expert community management and engagement services to allow brands to connect in real-time with their communities to inform research, product development and marketing decisions. In addition, all of the data collected in the FUEL Community Engine is warehoused in a single database with robust analytic capabilities, which provides a holistic view of the community health, as well as actionable, member-driven insights. For more information, visit

About LoginRadius

LoginRadius offers a social platform to help businesses engage, understand and market to their online users. The platform, consisting of social login, social sharing, user’s social data, single sign-on, social analytics and user segmentation, now serves over 120,000 businesses worldwide.

LoginRadius is partnered with industry leaders such as Amazon, Mozilla, Google and Microsoft, to work together towards a common goal of simplifying how users connect to the web. LoginRadius continues to build partnerships, specifically with cloud application and web agencies, to help them deliver social experience to their customers.

LoginRadius was named one of Canada’s Top 25 Up and Coming Technology Companies by Branham Group. It is headquartered in Edmonton, Canada with offices in USA and India. For more information, visit

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