Turning Vodka Into (Pure) Water

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Finlandia Vodka joins 1% for the Planet with emphasis on keeping water pure.

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We look forward to expanding Finlandia’s efforts for pure water into other areas of the country through our membership with 1% for the Planet.

Finlandia Vodka joins the 1% for the Planet movement pledging to donate 1% of sales in the U.S. per year to approved environmental nonprofits within the network. A longtime advocate for pure water, Finlandia will use its commitment to support nonprofits working to protect the earth’s water resources and reverse the effects of water pollution to ensure they remain beautiful and healthy for the next generations.

Finlandia started with the goal of showcasing and celebrating the best of Finland through its unique line of vodka offerings made with glacial water. The company expanded into the United States in 1970 and has since become invested in giving back to environmentally focused causes in North America. Finlandia supports the Oyster Recovery Partnership, which aims to restore oysters – critical to filtering and purifying coastal waters - to the Chesapeake Bay in Maryland. As a member of 1% for the Planet, Finlandia is launching a new oyster recovery partnership with NY/NJ Baykeeper and the Billion Oyster Project to expand its pure water efforts into the New York metro region.

“We’re thrilled to have Finlandia join as a member,” said John Tashiro interim CEO of 1% for the Planet. “Pure water has always been an important issue for 1% for the Planet. We’ve been very impressed by Finlandia’s past work with nonprofits around this issue and look forward to connecting Finlandia with likeminded businesses and nonprofits within the network to maximize these efforts in new areas of the United States.”

“We cannot make great vodka without pure water. The oyster recovery partnerships do important work to clean up area waterways which are vital to the health of these communities. We look forward to expanding Finlandia’s efforts for pure water into other areas of the country through our membership with 1% for the Planet,” says Chris Doyle, brand manager of Finlandia.

Finlandia Vodka joins more than 100 food and beverage businesses within the network that are working toward giving back to the planet. For more information on current business members, please visit: http://www.onepercentfortheplanet.org. For more information on Finlandia Vodka, please visit: http://www.finlandia.com/en.


About 1% for the Planet

Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, owner of Blue Ribbon Flies, 1% for the Planet is a platform of credibility and engagement for environmentally conscious brands that are truly committed to making a positive impact with their business. This global movement of more than 1,100 member companies in 48 countries donate one percent of annual sales directly to approved environmental organizations worldwide.

To learn more go to: http://www.onepercentfortheplanet.org.

About Finlandia Vodka
Finlandia Vodka’s unparalleled quality can be attributed to only the finest ingredients: pure glacial spring water, a legacy of the Ice Age, and six-row barley, which offers the highest quality starch and the lowest possible content of natural oils, delivering a crisp, clean taste.

Finlandia Vodka was one of the first premium vodkas to introduce flavors from nature in 1994 with the launch of Cranberry. Since then, Finlandia has introduced several fresh tasting flavors to the portfolio which currently includes: Lime, Mango, Grapefruit, Tangerine, Raspberry and Redberry.

Please enjoy the World’s Finest VodkaTM responsibly.
©2011 Finlandia Vodka Worldwide Ltd., Helsinki, Finland. Finlandia Vodka and Flavoured Vodkas, 37.5-40% Alc./Vol. Imported by Brown-Forman Beverages, Louisville, Kentucky

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