The Total Tailgating Guide with Mediaplanet’s “The Ultimate Fan” Campaign: Mediaplanet Launches The Ultimate Fan Campaign just in time for Football Season

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For decades, men and women of all ages have enjoyed the many pleasures of the big game. Mediaplanet today announces distribution of its first cross-platform edition of “The Ultimate Fan,” a campaign that seeks to inspire readers to enhance their experience at sporting events and to invest in top-of-the-line tailgating accessories to ensure the ultimate fan experience.

The print component of “The Ultimate Fan” is distributed within this weekend’s edition of USA Today in New York, Philadelphia, Chicago, Cleveland/Pittsburgh, San Francisco, Dallas and Atlanta, with a circulation of approximately 450,000 copies and an estimated readership of 1.3 million. The digital component is distributed nationally through a vast social media strategy and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.

Rachael Ray, celebrity chef, author and talk show host, graces the cover of the print publication. Through an exclusive interview in the interior, she shares her favorite tailgating experiences as well as the secret to planning the perfect pre-game party. “I think in order to throw the perfect tailgating party you need to keep it simple,” she shares. “Get organized and rally your friends to contribute." Dallas Mavericks owner Mark Cuban also opens up about his passion for sports, technology and what separates him from other team owners. When asked how to best optimize the game day experience, the industry icon suggests, “Be ready to have fun. Enjoy the atmosphere. Feel the energy. Make new friends. The camaraderie and connections are unique and lifelong.”

This campaign was made possible with the support of The National BBQ Association, Kevin Roberts, Make-A-Wish Foundation, and many more.

About Mediaplanet

Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers, and distributing it within top newspapers and online platforms around the world.

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Lauren Hubbard
Mediaplanet
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