New York, NY (PRWEB) September 12, 2014
The print component of “The Ultimate Fan” is distributed within this weekend’s edition of USA Today in New York, Philadelphia, Chicago, Cleveland/Pittsburgh, San Francisco, Dallas and Atlanta, with a circulation of approximately 450,000 copies and an estimated readership of 1.3 million. The digital component is distributed nationally through a vast social media strategy and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.
Rachael Ray, celebrity chef, author and talk show host, graces the cover of the print publication. Through an exclusive interview in the interior, she shares her favorite tailgating experiences as well as the secret to planning the perfect pre-game party. “I think in order to throw the perfect tailgating party you need to keep it simple,” she shares. “Get organized and rally your friends to contribute." Dallas Mavericks owner Mark Cuban also opens up about his passion for sports, technology and what separates him from other team owners. When asked how to best optimize the game day experience, the industry icon suggests, “Be ready to have fun. Enjoy the atmosphere. Feel the energy. Make new friends. The camaraderie and connections are unique and lifelong.”
This campaign was made possible with the support of The National BBQ Association, Kevin Roberts, Make-A-Wish Foundation, and many more.
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