Historic Lenox Hotel Selects Groupize Solutons Group Booking Engine to Offer Planners Direct Bookings Online

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A leading choice for planners and a trailblazer in the hotel industry, the ‘Original Boutique Hotel’ increases conversions and revenue with direct website bookings for groups

Groupize Solutions, the leading online group booking platform for hotels, resorts, and large chains, proudly partners with The Lenox Hotel Boston to enable direct website group bookings using the Groupize Group Booking Engine (GBE). Currently in use by over 7,000 hotels, the Groupize GBE enables hotels to replace the old-school RFP forms with an integrated, guest-centric booking solution that is tailored for groups, weddings, meetings, and more.

In the hands of family business, The Saunders Hotel Group, for four generations, The Lenox is a master class in how to run a luxury hotel. This grande dame is environmentally-friendly, rich with marble floors, mahogany furniture and crystal lamps, and has service so good that their doorman has made the evening news. The Lenox, built in 1900 in the heart of stylish Back Bay and sitting at the finish line of the Boston Marathon, is a must-stay, must-visit and must-do in Boston. Whatever your pleasure, über sexy City Bar for cocktails, comfy City Table for neighborhood dining, or the newly renovated, residential style, guest rooms for slumber, or the unique meeting venues-rest assured, time at The Lenox Hotel is always time well spent.

“Lenox’s iconic brand of rich history and legendary hospitality makes us the original boutique hotel,” says Colin O'Donnell, Area Director of Revenue Management at Saunders Hotel Group. “Every action we take thoughtfully considers value, outstanding service to our guests, and job satisfaction for our team members. By integrating the GBE, we give groups and organizers the convenience to access rates and availability directly on our website. No more unqualified leads, lost emails, costly 3rd parties, or waiting for a response. This frees up our sales staff to focus on guests’ needs, reduces costs and maximizes productivity.”

Since acquiring the hotel in 1963, SHG has funded and overseen a series of restorations, earning worldwide recognition for its fusion of historic preservation, eco-initiatives and design. Its recent $50 million renovation of The Lenox Hotel spanned nearly a decade and touches every one of the 214 guest rooms and suites and the building’s facade. The company’s unwavering commitment to total guest comfort, eco-innovation and a strong sense of civic responsibility characterize the Saunders family’s management approach, an ideology that led to an industry-first environmental program, and its recognized positioning as a global pioneer in luxury, urban ecotourism.

Groupize Solutions provides award-winning technology to automate all of the tasks involved in planning and booking groups online. The GBE captures all the planner’s relevant information including sleeping rooms, meeting space, and F&B needs, then quotes dynamic group rates in real-time. Seamlessly integrated to the hotel’s website, operators can display and control amenities, images, and content. To maximize efficiency and increase close rates, the GBE is integrated with a powerful, cloud-based Groupize PRM (Pipeline Response Manager), which allows hotel sales managers to centralize, manage, track and report on all group leads and related activities.

“Online consumers expect everything now,’” explains Groupize Solutions President and CEO Charles de Gaspe Beaubien. “They want to research easily, buy quickly, and receive results immediately. Group planners are no different, and our solution empowers them to self-serve and book online 24/7. We are confident that our partnership with The Lenox Hotel will deliver satisfied guests, increase efficiencies and profits to their bottom line.”

For a free copy of the #SpeedWinsGroups Infographic please go to http://groupizesolutions.com/speed-wins-groups-infographic/

About Groupize:
Winner of the 2013 PhoCusWright Award for most Innovative Travel Technology Company (Emerging Category), Groupize is the only group hotel booking platform offering real-time rates and the ability to manage the complete group travel planning experience online. Groupize simplifies the entire process for occasional and professional planners and empowers hotels and affiliate partners to win more group business. The technology is currently powering group bookings and meetings for one of the world's largest hotel chains and is emerging as a platform of choice for major hotel chains and travel websites.

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Alisa de Gaspe Beaubien
Groupize Solutions
+1 508-232-7719 Ext: 215
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Ivana Johnston

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