Welcoming Back America’s Original IPA, Ballantine Beer with Mediaplanet’s “The Ultimate Fan” Campaign

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For decades, men and women of all ages have enjoyed the many pleasures of the big game. Mediaplanet today announces distribution of its first cross-platform edition of “The Ultimate Fan,” a campaign that seeks to inspire readers to enhance their experience at sporting events and to invest in top-of-the-line tailgating accessories to ensure the ultimate fan experience.

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The print component of “The Ultimate Fan” is distributed within this weekend’s edition of USA Today in New York, Philadelphia, Chicago, Cleveland/Pittsburgh, San Francisco, Dallas and Atlanta, with a circulation of approximately 450,000 copies and an estimated readership of 1.3 million. The digital component is distributed nationally through a vast social media strategy and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.

This edition of “The Ultimate Fan” was made possible with the support of Ballantine Beer, which recently re-launched in select markets in the Northeast region on the United States. First introduced in America in the late 1800s, Ballantine IPA has been credited as an inspirational influence for the present day craft beer revolution in America. To read more, be sure to pick up a copy of USA Today in one of the distributed markets.

About Mediaplanet

Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers, and distributing it within top newspapers and online platforms around the world.

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Lauren Hubbard
Mediaplanet
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Jessica Guggenheimer
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