Infuse Media group Releases White Paper on iOS 8’s Impact on Sales Teams and Their Mobile Apps

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After analyzing and beta testing iOS 8, Infuse Media Group releases white paper to discuss their findings on how iOS 8 will affect sales teams and their mobile apps.

Mobile Sales Apps, iOS 8

White Paper: What iOS 8 Means For Sales Teams and Their Mobile Sales Apps

We wanted our clients, potential clients and those with mobile sales applications to understand exactly what iOS 8 means to them.

On Monday, September 9th, Infuse Media Group released a white paper detailing the imminent update to Apple’s mobile operating system, iOS 8, and what it means to sales teams specifically. The white paper, entitled “iOS 8: Everything You Need to Know for Your Sales Team and Your Applications,” is based on an interview conducted with Infuse’s Engineering Team Director. The paper discusses differences that have already been announced by Apple’s iOS development team, as well as likely changes Infuse’s developers have observed while working with beta versions of the new OS. The paper then outlines how those changes will affect the way sales teams can use mobile sales tools to help optimize their performance.

Changes discussed in the white paper include new integration opportunities, new app functionalities, a new programming language, and new mobile device sizes, among many more. The paper also warns app users of the potential effects of the update on older apps that use deprecated methods. Those responsible for their team’s mobile sales tools are encouraged to make sure that their apps are brought up-to-date to avoid potential bugs and crashes.

“We wanted our clients, potential clients and those with mobile sales applications to understand exactly what iOS 8 means to them, “ explains Jordan Erickson, President of Infuse. “Each time Apple updates their OS, we gain new capabilities for creating new and better mobile sales apps and tools for our clients, and that’s exciting. But we also find that each new update requires everyone to update their apps to comply with new standards and requirements for use on Apple’s mobile devices.”

Although Infuse specializes in the medical device marketing and sales industries, Erickson adds that the white paper applies to anyone who uses mobile devices and apps to get their work done: “We wrote this white paper so that anyone who reads it can take the necessary steps to get ready for the changes that we know are coming.”

The white paper is available as a free download at Infuse Med’s blog:

About Infuse Media Group
Founded in 2007, award winning and privately held Infuse Media Group is the leading producer of media-rich, mobile customer engagements for medical device manufacturers and diagnostic companies. Infuse's powerful Ether DCP platform for mobile sales enablement combines custom mobile app development with Salesforce integration and a robust mobile content management and delivery system for sales teams. The Ether DCP platform also provides productivity modules, such as messaging, an enterprise app store, ROI calculators, PDF and media viewer and mobile app publishing tools. Infuse powers mobile content with configurable tools that align to their customers’ sales process to provide fly-on-the-wall content visibility into the 1:1 sales engagement, which leads to more sales conversions. Learn more about Infuse by visiting their website at

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Jordan Erickson
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