Shriners Hospitals for Children and Justin Pugh Are GIving Back in a Big Way with Mediaplanet’s “Ultimate Fan” Campaign

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For decades, men and women of all ages have enjoyed the many pleasures of the big game. Mediaplanet today announces distribution of its first cross-platform edition of “The Ultimate Fan,” a campaign that seeks to inspire readers to enhance their experience at sporting events and to invest in top-of-the-line tailgating accessories to ensure the ultimate fan experience.

The print component of “The Ultimate Fan” is distributed within this weekend’s edition of USA Today in New York, Philadelphia, Chicago, Cleveland/Pittsburgh, San Francisco, Dallas and Atlanta, with a circulation of approximately 450,000 copies and an estimated readership of 1.3 million. The digital component is distributed nationally through a vast social media strategy and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.

The digital edition of “The Ultimate Fan” was made possible with the support of Shriners Hospitals for Children and the Game Day for Love campaign. Shriners Hospitals for Children and New York Giants’ offensive tackle Justin Pugh invite supporters and football fans to host Game Day for LOVE fundraising events to provide life-saving care to kids in need of specialized medical attention.

About Mediaplanet
Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers, and distributing it within top newspapers and online platforms around the world.

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Lauren Hubbard
Mediaplanet
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Jessica Guggenheimer
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