Next LED Video Screen Wows Fans at Knoxville Raceway

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The biggest race weekend of the year was a week away at Knoxville Raceway and the Sprint Car Capital of the World was without a working video screen. Next LED of Wichita, KS teamed with Impact Signs to deliver and install a new digital display in just eight days, delighting race fans and improving the overall experience at the Knoxville Nationals.

The biggest race weekend of the year was a week away at Knoxville Raceway and the Sprint Car Capital of the World was without a working video screen, a casualty of an on-track accident. Brian Stickel, Knoxville Raceway GM, turned to Impact Signs of Sedalia, MO to help find a solution. And like everything else around the country’s most iconic dirt track, it needed to be fast.

With industry lead times averaging eight weeks, Next LED did the impossible just eight days after finalizing plans for the new screen. And on July 31, the Raceway treated its 25,000 fans to nearly 600 square feet of Next LED digital display space. “Our video board is directly related to overall fan experience,” said Stickel.

“We knew right where to turn,” said David Goodson, Owner of Impact Signs. “As far as we know, our partners at Next LED are the only ones that carry 16mm inventory suitable for this type of project and this timeline.”

On the day the order was placed, Next LED shipped 35 individual cabinets to the racetrack. The team from Impact Signs removed the damaged display and prepped the existing structure for the new screen. The following day, each of the cabinets were hoisted into place and connected to create the seamless display.

“The modular design of the Next LED product allows for a lot of flexibility in the installation,” said Goodson. “We were able to install the full screen in less than a day with a smaller crew and without the added cost of large equipment rental.”

The state of the art screen stands about 17’x 35’ and packs 366 pixels into every square foot of display space. In all, the new display has more than 645,000 LEDs and a 60% larger canvas that allows for exceptional viewing from all areas of the grandstands.

As part of the full-service support of the installation, Next LED technicians worked with the Raceway’s electricians to reroute fiber optics and existing power to accommodate the new display. Additionally, Next LED was able to integrate existing audio and video equipment into the operation of the new screen. The control system setup also offers expanded features tailored for the new display such as race timing, driver data, live twitter feed displays and other content specific to the Raceway events.

“We look forward to implementing new features in our race production to match the new board’s capabilities,” said Stickel. “The guys on the infield already told me it was like they were lounging back, watching a giant HDTV.”

Impact Signs is set to install a second Next LED screen in mid-September as part of an upgrade to the Winner’s Circle at Knoxville.

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Luke Luttrell
Next LED
+1 (316) 207-3655
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Brian Stickel
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