Pink Ribbon Produce Challenges You to Fill Your Plate and Donate

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Pink Ribbon Produce Is Back for Its Ninth Year to Promote Healthy Lifestyles While Supporting the National Breast Cancer Foundation

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Harris Teeter, Meijer and Price Chopper have once again joined together to support the National Breast Cancer Foundation (NBCF) by welcoming customers to take the Fresh Plate Challenge.

This October, Pink Ribbon Produce will continue its partnership with big names in the grocery industry to support the fight against breast cancer during Breast Cancer Awareness Month. Harris Teeter, Meijer and Price Chopper have once again joined together to support the National Breast Cancer Foundation (NBCF) by welcoming customers to take the Fresh Plate Challenge. Customers are encouraged to fill half of their plate with fruits and vegetables in order to lower their risk of cancer.

The prevention campaign is designed to help spread awareness and support for NBCF and Pink Ribbon Produce, which promotes the consumption of fresh fruits and vegetables to reduce the risk of many non-communicable diseases (NCDs) with a focus on breast cancer. With the use of social media, Pink Ribbon Produce encourages consumers to “Take the Fresh Plate Challenge” and fill half of their plate with fresh fruits and vegetables. A free Fresh Plate Challenge Guide is available at

“We are proud to support the National Breast Cancer Foundation as we enter our ninth year with Pink Ribbon Produce, and our second year encouraging the Fresh Plate Challenge,” said Debbie Augustine, CEO of AugustineIdeas. “This is a challenge that makes it easy for everyone to get involved in and benefit from no matter who you are.”

The Fresh Plate Challenge campaign utilizes the Pink Ribbon Produce website and social media channels to encourage and educate consumers to live healthier lifestyles while promoting awareness and support for breast cancer. The campaign will feature an Instagram photo contest and other interactive activities using hashtags #donateNBCF, #freshplate and #pinkribbon. Contest winners will receive a retailer gift card and a donation to NBCF in their name.

Pink Ribbon Produce provides shoppers with an easy way to give back to their communities and support efforts to find cures for breast cancer. By bringing together more than 500 Harris Teeter, Meijer and Price Chopper stores and their produce vendors, Pink Ribbon Produce has been able to raise over $409,000 for breast cancer since 2006. Stores direct shoppers to the participating produce suppliers with a Pink Ribbon Produce program icon on posters and point-of-sale signs next to the product. Donations made by the produce partners support NBCF and goes back into the community by providing mammograms and educational programs to help save the lives of thousands of uninsured women.

For more information about Fresh Plate Challenge, Pink Ribbon Produce, their partners, and ways to donate, please visit or follow Pink Ribbon Produce on Twitter @PinkRibbon and become a fan at

About the National Breast Cancer Foundation, Inc.®
Recognized as one of the leading breast cancer organizations in the world, the National Breast Cancer Foundation's (NBCF) mission is to help women now by providing help and inspiring hope to those affected by breast cancer through early detection, education and support services. A recipient of Charity Navigator's highest 4-star rating for ten years, NBCF provides women Help for Today...Hope for Tomorrow(r) through its National Mammography Program, Beyond The Shock(r), Early Detection Plan, MyNBCF online support community, and breast cancer research programs. For more information, please visit

About Harris Teeter
Harris Teeter Supermarkets Inc., with headquarters in Matthews, N.C., is a chain of supermarkets owned by The Kroger Company. Harris Teeter is the 23rd largest supermarket in the U.S. with 2012 sales of $4.54 billion. The regional grocery chain employs approximately 25,000 associates and operates 231 stores in North Carolina, South Carolina, Virginia, Georgia, Tennessee, Maryland, Delaware, Florida and the District of Columbia.

About Meijer
Meijer is a Grand Rapids, Mich.-based retailer that operates 214 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois and Kentucky. As a pioneer of the “one-stop shopping” concept, Meijer stores have evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive electronics departments, garden centers and apparel offerings. Additional information on Meijer and the ability to shop for more can be found at Follow Meijer on Twitter @Meijer or become a fan at

About Price Chopper Supermarkets
Based in Schenectady, NY, the Golub Corporation owns and operates 123 Price Chopper grocery stores in New York, Vermont, Connecticut, Pennsylvania, Massachusetts and New Hampshire. The American owned, family managed company prides itself on longstanding traditions of innovative food merchandising, leadership in community service, and cooperative employee relations. Golub’s 23,000 teammates collectively own 52% of the company’s privately held stock, making it one of the nation’s largest privately held corporations that is predominantly employee owned. For additional information, visit

About AugustineIdeas
AugustineIdeas is a nontraditional global agency with 18 years of experience providing branding, digital strategy, creative services, social media marketing, public relations, graphic design, shopper marketing and retail activation to clients in a diverse range of industries. The firm is one of the largest and most competitive in Northern California and has more than 45 employees. For more information, visit or follow us on Twitter at @AugustineIdeas.


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Lindsay Martin
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