Kristen McWilliams Provides CRM Support as New Anderson & Vreeland Appointment

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Kristen McWilliams joins Anderson & Vreeland, the leading manufacturer and distributor of flexographic plate processing equipment and materials, providing in-depth support in Customer Relationship Management.

Kristen McWilliams appointed Salesforce.com/Marketing Administrator for Anderson & Vreeland, Inc.)

Kristen McWilliams appointed Salesforce.com/Marketing Administrator for Anderson & Vreeland, Inc.)

Kristen’s technical aptitude, drive and attention to detail, combined with her marketing experience, will bring tremendous value to our organization and our customers.

The appointment of Kristen McWilliams as Salesforce.com/Marketing Administrator for Anderson & Vreeland, Inc., the leading manufacturer and distributor of flexographic plate processing equipment and materials, is announced by Dave Miller, Creative Director.

In her new position, Ms. McWilliams will further develop integrated email campaigns and messaging that inform the flexographic marketplace of emerging technologies and solutions that improve performance and lower cost. Additional responsibilities include training Anderson & Vreeland personnel to fully utilize the dynamic features of Customer Relationship Management (CRM) that improve customer service by offering specific solutions to individual customer needs.

“Kristen’s technical aptitude, drive and attention to detail, combined with her marketing experience, will bring tremendous value to our organization and our customers,” said Miller. “Companies appreciate content development that provides unique solutions tailored for their specific requirements.”

Ms. McWilliams graduated from Texas State University with a Bachelor of Business Administration degree focusing on marketing. She previously worked as an account executive and is well versed in all aspects of IT requirements for businesses.

About Anderson & Vreeland, Inc.
Founded in 1961, Anderson & Vreeland has earned an international reputation as a leading provider of flexo prepress solutions for the graphic arts industry. The company offers a “systems” approach to conducting business by evaluating customer needs and offering the best solutions in the form of equipment, materials, training, and technology tailored for each customer. A&V supports these solutions with over 50 years of experience and a staff of technical sales representatives thoroughly knowledgeable about the fine points of flexo. The company’s substantial flexo experience and technical support sets it apart from other prepress suppliers. This experience and support results in smoother and easier integration of technical advancements affecting flexo prepress. Further information is available on the web at http://www.AndersonVreeland.com.

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Tim Knudsen
Knudsen, Gardner & Howe, Inc.
+1 (216) 235-2597
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