Lucy’s Joins Fight Against Breast Cancer With Launch Of Limited Edition Packaging And Charitable Donation

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Dedicated Bakery Supports the American Cancer Society with New Look for Breast Cancer Awareness Month and $50,000 Contribution

Lucy's

Many of our consumers are women, specifically moms who are looking for a healthy snack their families can enjoy, and we want to make sure we are supporting the people who have helped to build our brand and are true believers in the company.

Norfolk, VA (September 16, 2014) – Lucy’s®, creator of delectable gluten-free and allergy friendly desserts, announced today the launch of a limited edition packaging created specifically for Breast Cancer Awareness Month this October. In support of the American Cancer Society, an organization dedicated to eliminating cancer, Lucy’s® will provide a charitable donation in 2014 as well as help to educate consumers about one of the most common cancers among women in the United States.

The special edition packaging, created for Lucy’s® best-selling 5.5 ounce Chocolate Chip cookie boxes, will flaunt a pink ribbon, the international symbol for Breast Cancer Awareness, in addition to embracing a feminine design for a yearly cause inspired by women. In collaboration with the American Cancer Society’s fight against breast cancer, Lucy’s® will donate $50,000 to the nonprofit organization as well as share information on its website regarding the importance of prevention, early detection, treatment and support when it comes to breast cancer.

“Many of our consumers are women, specifically moms who are looking for a healthy snack their families can enjoy, and we want to make sure we are supporting the people who have helped to build our brand and are true believers in the company,” said Dr. Lucy Gibney, Founder and Chairman of Lucy’s®. “The American Cancer Society has been leading the way to transform cancer from deadly to preventable and we hope our fans will join us in the fight against breast cancer.”

Lucy’s® limited edition Breast Cancer Awareness packaging will be available in retailers across the United States starting in September for a suggested retail price of $4.99 to $5.49. For more information on the American Cancer Society, please visit http://www.cancer.org. For more information on Lucy’s® and its fight against breast cancer, please visit http://www.drlucys.com.
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About Lucy’s®
Lucy’s® creates delicious, high-quality, and convenient snacks and desserts for people with and without special dietary considerations. On the market in the U.S. since December 2007, Lucy’s® offers a variety of year-round and seasonal flavors of gluten-free allergy friendly cookies -- Ginger Snap, Chocolate, Chocolate Chip, Cinnamon Thin, Maple Bliss, Sugar, Oatmeal, Pumpkin and Chocolate Mint – packaged in 5.5 ounce boxes. Select flavors are also available in convenient snack sizes. All cookies are baked without wheat, gluten, dairy milk, butter, eggs, casein, peanuts, or tree nuts. Lucy’s® incorporates a three component allergen control program that includes selectively sourcing raw materials, testing for trace allergens in an on-site lab, and baking in a dedicated facility. Lucy’s® products are available at over 7,000 stores in North America including Whole Foods Market, Sprout’s, Publix, Kroger, Safeway, Wegman’s, and many more. Also, now in the U.K. at Whole Foods, Planet Organic, Booth’s, and more. Newly launching in Mexico with a growing number of retailers. For more information on Lucy’s®, please visit: http://www.drlucys.com.

Disclaimer: The American Cancer Society does not endorse any product or service.

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Daniele Natola
Konnect PR
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