Of the 335 qualitative verbatim responses that consumers chose to provide, 10% used the word ‘want’ – exactly what is measured by the Desire score, for which this 766 score put this ad in the top one tenth of one percent all time!
St. Petersburg, FL (PRWEB) September 16, 2014
TV and video analytics firm Ace Metrix,® has announced that acquisition agency Acquirgy’s work for the KitchenAid® Artisan Stand Mixer achieved an Ace Score of 740, earning it the highest ranking of all time.
“While we know that our creative executions consistently produce profitable results for our clients driving direct sales, retail sales, and leads, this incredible ranking from a third party and industry respected source further confirms that our ROI focused efforts can be executed within a brand appropriate and consumer accepted environment, ” said acquirgy President and COO, Steven Morvay.
Acquirgy developed “BRTV” (Branded Response TV) with clients such as Keurig®, Cold-EEZE®, Jacuzzi® and KitchenAid, perfecting the ability to protect and enhance brand values while producing measurable direct sales through retail and digital channels.
The Ace Metrix scoring was based on hundreds of consumer responses in six categories with the commercial outperforming the norm in all cases:
- Likeability: KitchenAid score 758 (norm – 677)
- Information: 760 (vs. 669)
- Attention: 752 (vs. 687)
- Change: 750 (vs. 685)
- Relevance: 729 (vs. 655)
- Desire: 766 (vs. 674)
Also, in three top-level categories, the commercial produced similar ratings:
- ACE score: 740 (vs. 648)
- Watchability: 689 (vs. 653)
- Persuasion: 752 (vs. 673)
In the Desire category, Ace Metrix wrote, “Of the 335 qualitative verbatim responses that consumers chose to provide, 10% used the word ‘want’ – exactly what is measured by the Desire score, for which this 766 score put this ad in the top one tenth of one percent all time!”
The KitchenAid “Ignite Your Culinary Creativity” commercial can be seen at:
To learn more about acquirgy’s BRTV approach and their Retail Forecasting Model, contact Linda Chaney, SVP of Business Development at 727-497-8100 or lchaney(at)acquirgy.com.
Acquirgy is a full service, multi-channel direct response agency, with a hybrid approach consisting of Branded DRTV and Search and Digital Marketing, plus a Retail Forecasting Model that accelerates sales and amplifies brands. Learn more at acquirgy.com, and review the huge library of best-practices papers, briefs, ebooks and more at the Customer Acquisition Intel Center, at: acquirgy.com/intel.