Paskill Stapleton & Lord helped 97,658 students graduate in 2014, all due to great recruitment training workshops PS&L conducted. Enrollment health, built on recruiting.

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With this year’s first school term just starting it was calculated that for the 50 schools PS&L engaged with over the past fiscal year 97,658 students persisted and graduated. This graduation number can be attributed to the honest marketing and the SMART (Sales Management & Admissions Recruitment Training) workshops that the firm has done for 50 clients over the past year.

The best part is that many of the things he covered with us will be fairly easy to incorporate into our daily work and should pay huge dividends down the road.I highly recommend PSL's SMART workshop

Recruit the right students and they persist until graduation. When a school markets themselves it is so important for their enrollment health that the message attracts the right students, students that fit the culture of the school. The messaging must be strategic, speaking with one voice. One of the most difficult parts of that process is at the admissions counselor level.

The admissions counselors are the foot soldiers of the recruiting process. At a tuition driven institution they are the ones who counsel prospects explaining why there is value in this particular institution and why they should enroll. They answer questions, alleviate stress and move the prospective student to the place where they know that this school is a good fit..........or not. In many ways admissions counselor are like sales people.
PS&L’s SMART workshops may be unique in higher education. We have taken our philosophy of enrollment health and taken it down to its most granular level, coaching the admissions staff how to handle the stress of their job as well as how to handle the myriad aspects of their bifurcated job description, counselor and salesperson.

One of the worst things a school can do is enroll a student that does not fit their culture because those students tend not to be happy and many of them leave after freshman year. This is why the SMART worshop is so important. SMART educated counselors really help the right students enroll and those students are the ones that graduate.

Bill Luckey, president of Linsdsey Wilson College says, “ We recruit one student at a time. PS&L consultant, Dave Black’s does many things at Lindsey Wilson but his interaction with our admissions staff has all the counselors doing that one-on-one work at the highest level. It makes all the difference in the world for our retention.”

Paskill Stapleton & Lord looks at the enrollment health of its client institutions as its number one job. Their marketing work connects all the dots in the complex mix of media and channels that a school needs to embrace nowadays. At the 30 thousand foot view the brand attribute messages (BAMS) are communicated to everyone in the school. That unifying message drives all of the printed collateral a school uses in recruiting as well as the advertising messages, emails and web content. It even drives the way a video is produced for YouTube and the instant communication via social media.

Point Park vice president of enrollment management, Gary Bracken says,”I have been working with Jim Paskill for years. He really gets both the overall picture and the fine details of communicating with my prospects. The campaign they developed, Meet Me At the Corner of Real & World has done wonders for the image of PPU as a great place to learn in Pittsburgh.

About Paskill Stapleton & Lord
PS&L’s services reflect our approach to enrollment marketing. From working with your admissions staff to optimizing communication flows, our strategy is comprehensive; we’re focused on one thing... the long-term enrollment health of your institution.

Whether it’s traditional undergraduates, adult degree completers, or graduate students, there is no magic bullet. The strategies we develop intercept prospects as they move through the various stages of the college selection process.

A successful enrollment marketing program employs multiple channels, at appropriate times to engage prospects, build relationships, and enroll students. A comprehensive, strategic, holistic marketing program leads to optimum enrollment health.

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John Stapleton

Janet Sieff
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