Mercator Advisory Group Analysis on How Apple Pay Works and What it Means for Payments

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A Sleeping Giant Awakes: How Apple Pay Works and What it Means for Payments?

After announcing the launch of Apple Pay this week, Apple CEO Tim Cook acknowledged Apples' foray into payments was "entirely new category of service" for the Cupertino, California-based company.

Apple is entering a highly competitive, business that Google, Softcard (formerly Isis Wallet), PayPal, and many others have been building. While these companies have a head start, it's clear that Apple's entry brings a strong new competitor into the mobile and digital payments space.

  • How does Apple Pay Work?
  • Why is Apple getting into payments at all?
  • What does this entry mean for other players in the payments value chain?

In this 7 page document, A Sleeping Giant Awakes: How Apple Pay Works and What it Means for Payments?, Mercator Advisory Group attempts to answer these questions, recognizing that many unknowns remain and more observation and analysis will be required.

Download Mercator Advisory Group's Viewpoint for free

Be sure to also read Tim Sloane's, VP Payments Innovation for Mercator Advisory Group, blog on The Top 5 Misconceptions Regarding Apple Pay published on PaymentsJournal.

For more information and media inquiries, please call Mercator Advisory Group's main line: (781) 419-1700.

For free industry news, opinions, research, company information and more visit us at http://www.PaymentsJournal.com.

About Mercator Advisory Group
Mercator Advisory Group is the leading independent research and advisory services firm exclusively focused on the payments and banking industries. We deliver pragmatic and timely research and advice designed to help our clients uncover the most lucrative opportunities to maximize revenue growth and contain costs. Our clients range from the world's largest payment issuers, acquirers, processors, merchants and associations to leading technology providers and investors. Mercator Advisory Group is also the publisher of the online payments and banking news and information portal PaymentsJournal.com.

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Brent Watters
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