In a high growth, fragmented market, companies have the opportunity to deploy PR as a strategic weapon, to stand out above their competitors, and drive industry leadership
Ottawa, ON (PRWEB) September 16, 2014
The DFI Group, a PR and corporate development firm, today announced a public relations and media awareness program specifically designed for the Renewable Energy sector. It also announced access to its network of investment and financial experts for emerging companies that seek out capital, or require the services of a CFO on a part time basis.
It’s estimated that there will be close to $294 billion in electricity investment, in Canada over the next 20 years, according to the Conference Board of Canada. Renewable energy resources currently provide 16.9% of Canada’s total primary energy supply, according to National Resources Canada, with substantial expected growth in wind, solar, biomass, wind, geothermal and ocean energy.
“In a high growth, fragmented market, companies have the opportunity to deploy PR as a strategic weapon, to stand out above their competitors, and drive industry leadership,” said David Finkelstein, President, The DFI Group. “We’ve seeing this trend with our Silicon Valley experience in the tech industry, and we’re seeing similar opportunities available to Canadian companies in the Renewable Energy sector.”
“The media coverage that the DFI Group secured, provided us with a huge boost in visibility,” said Michelle Branigan, Chief Executive Officer, Electricity Human Resources Canada (EHRC). “The value that The DFI Group offers goes well beyond media relations – from messaging and strategic counsel, they’ve been an invaluable resource.”
Renewable Energy specific PR Programs
PR programs are designed based on the objectives of each client. National, local and international media campaigns are designed and delivered to maximize awareness and impact on stakeholders. In-depth familiarity with the Renewable media and landscape enables us to jump-start awareness and optimize results.
Access to Capital and Finance
The DFI Group provides access to a network of experts, who have extensive financial and fundraising expertise in the renewable energy sector. Finance and accounting services are available for US and Canadian public and private companies with local and international operations. Services encompass fundraising via equity, debt and US government grants, along with regulatory compliance, M&A, corporate governance, tax, investor relations and government relations.
About The DFI Group
The DFI Group provides PR, media relations and corporate development services for emerging renewable, NGOs and technology companies. The firm was founded by David Finkelstein, who formerly worked in Silicon Valley to build visibility for a myriad of emerging technology companies. Now based in Canada, in addition to PR/communication services, the firm provides access to its network of CFOs and investment professionals for the tech and renewable energy sector. Further background is at the http://www.thedfigroup.net.
The DFI Group