CEO of Employment Research Institute Releases New Book About The Greatest Growth Hacks in History
Malibu, CA (PRWEB) September 15, 2014 -- Andrew Harrison Barnes, the founder and CEO of the Employment Research Institute, a company of more than 150 job search websites, job search companies, recruiting firms, and online employment news magazines, has recently released a book entitled “15 Greatest Growth Hacks of All Time.” In his new book, Barnes examines the “growth hacks” employed by many of the most profitable companies existing today, including:
• Amazon
• GoPro
• Netflix
• Red Bull
• Costco
• Expedia
Barnes details the history of fifteen highly visible and popular companies, addressing the marketing strategies each of them have employed to become powerhouses in their respective industries. Based on his knowledge, research, and expertise, Barnes decided to write this book to demonstrate that many of these companies have succeeded because they have departed from traditional marking strategies (i.e. radio and television advertisements) in favor of growth hacking, which emphasizes the use of technology to create an interactive relationship between the company and its customers.
Barnes, as a savvy businessman and entrepreneur whose companies rely heavily on technology, is uniquely qualified to assess how businesses can not only survive, but thrive in a new era of marketing. Barnes stresses the point that any business in any industry can take advantage of growth hacks to become more connected with their consumers, thus increasing profitability. The key, Barnes says, is to discover creative and innovative ways to grab the customer’s attention and make them intrigued. For instance, Barnes alludes to the success Costco has had employing a “membership model.” Costco’s use of the membership model has been immensely profitable because the company collects immediate revenue in the form of annual fees, as well as conveys to its customers the feeling that they are part of an exclusive club with access to Costco’s products at lower prices. Barnes points out that the real gem of this model is that, from the customer’s perspective, they are already saving money because of the low prices and are thus inclined to buy more to take advantage of the lower prices. In turn, Costco is able to generate tens of billions of dollars a year in revenue and maintain a sizable, loyal, and satisfied customer base.
To learn more about growth hacking and the various strategies being executed by the most successful and profitable companies, download a copy of Barnes’ “15 Greatest Growth Hacks of All Time,” which is available for purchase on Amazon at http://www.amazon.com/Greatest-Growth-Hacks-All-Time-ebook/dp/B00MJDCOFU.
Andrew Ostler, Employment Research Institute, http://www.er.org, +1 6262439430, [email protected]
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