Panasonic, Olympus, SanDisk Announce New Products in Advance of Photokina – Available for Pre-Order at Adorama

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Count on Adorama’s broad selection and premiere service to accommodate all of the new DSLRs, compact cameras and memory cards announced for Europe’s biggest photo show

Olympus OM-D E-M1 Firmware Version 2

The OM-D E-M1 new Firmware Version 2 provides more advanced features to the camera, such as: Olympus Capture for tethered shooting; Keystone Compensation; Live Composite, which enables shooting star trails while checking the results in Live View

Adorama, one of the world’s largest photography, video, imaging and electronics retailers, offers the latest products announced by leading retailers just before Photokina, the noted photography and imaging exhibition taking place September 16-21, 2014 in Cologne, Germany. Adorama is known for its broad selection of photography and video products; its deep relationships with leading vendors and vast inventory capability make it possible to have the newest products available for pre-order at the time of their announcements.

Panasonic: Announces Two New Cameras and High-Speed Compatible Zoom Lens
LUMIX GM5 Interchangeable Single Lens Camera (DSLM) plus 12-32mm Kit Lens
This full-featured, micro four-thirds DSLM captures superior images with its high-resolution live viewfinder and 16MP Digital Live MOS Sensor that enables image recording with far less noise, even with a maximum ISO of 25600.

The Panasonic LUMIX GM5 offers additional features such as Focus Peaking; Face, Eye and Low Light AF sensor; built-in Wi-Fi® and remote functionality with mobile devices using the Panasonic app. It is available in black or red and retails for USD 899.00.

LUMIX LX100 Integrated Leica DC Lens Zoom Camera with Advanced Controls
The LUMIX LX100 is Panasonic’s third 4K camera and fifth 4K capture device – far ahead of today’s market. The LX100 uses dedicated lens rings and dials, and incorporates a large 4/3-inch, high sensitivity MOS sensor with selectable, multi-aspect ratios. An integrated Live View Finder with 2,764-dot equivalent high resolution delivers approximately 100% color reproduction for excellent visibility when shooting under strong sunlight.

In addition to 4K Ultra HD video recording, the LX100 can make amazing prints from 3840 x 2160 MP equivalent stills pulled out of 4K video footage. The sophisticated LEICA lens system features F1.7-2.8 brightness, high speed and crisp detail corner-to-corner, and ultra-high speed AF in approximately 0.14 seconds.

The LUMIX LX100 has additional features such as built-in Wi-Fi® and remote control availability with mobile devices using the Panasonic app. It is currently available in black and has a retail price of USD 899.00.

LUMIX G VARIO Ultra Compact Zoom 35-100mm / F4.0-5.6 Lens
Complementing the LUMIX DSLM cameras, this lens has an ultra-compact profile and a versatile focal distance of 35-100mm (equivalent to 70-200mm on a 35mm camera). With its impressively defocused background, this is the ideal lens for shooting powerful portraits and close-ups with any micro four-thirds camera. Its retail price is USD 399.00.

Pre-order any of the new Panasonic cameras at Adorama online here: http://www.adorama.com/results/panasonic914nwrelease.

Read more about the new Panasonic cameras from industry expert Mason Resnick at http://www.adorama.com/alc/0014834/blogarticle/panasonic-lumix-lx100-compact-mft-camera-g5-milc-first-look.

Olympus: 40-150mm f2.8 Lens, OM-D EM-1 Camera Firmware Upgrade and New Color Option
The M. ZUIKO DIGITAL ED 40-150mm f2.8 PRO lens
The ZUIKO Digital ED 40-150mm f2.8 Pro lens is for all users looking for the high image quality and mobility required for professional use. The lens’ top features include:

  •     Optical performance: Surpasses Zuiko Digital SHG (Super High Grade) lenses
  •     Mobility: Compact size with fast aperture, and splash-proof, dust-proof construction
  •     Fast, high-precision AF and excellent close-up performance: Achieved with the world’s first Dual VCM focusing system

The Zuiko Digital ED 40-150mm f2/8 PRO lens achieves a closest focusing distance of 70cm throughout the entire zoom range; closest macro shooting distance measures at 50cm. Retail price for the lens is USD 1499.00.

Olympus OM-D E-M1 Firmware Version 2 Upgrade:
The OM-D E-M1 new Firmware Version 2 provides more advanced features to the camera, such as: Olympus Capture for tethered shooting; Keystone Compensation (Digital Shift); Live Composite, which enables shooting star trails while checking the results in Live View; and two new art filters - Vintage and Partial Color.

Olympus OM-D E-M1 is also now available in silver, and retails for USD 1399.99.

Pre-order the new Olympus camera, lens and accessories, including a 1.4x teleconverter for the new lens, at http://www.adorama.com/results/newolympusrelease0915.

Read more about the new Olympus products from industry expert Mason Resnick at http://www.adorama.com/alc/0014832/blogarticle/olympus-40-150mm-f28-rugged-pro-tele-zoom-first-look.

SanDisk: World's first 512GB SD Memory Card
SanDisk has announced new capacities of fast SD cards, including the world’s first 512GB memory card. The new card sizes and USD retail prices are as follows:

  •     128GB EXTRMEPRO SDXC card, 95MB/S – USD 189.00
  •     256GB EXTRMEPRO SDXC card, 95MB/S – USD 359.00
  •     512GB EXTRMEPRO SDXC card, 95MB/S – USD 729.00

SanDisk’s new cards can be pre-ordered online at: http://www.adorama.com/searchsite/default.aspx?searchinfo=IDSDSDXPA***&sort=p_price_sort|1.

ADORAMA: More Than a Camera Store
Adorama is more than a camera store – it’s one of the world’s largest photography, video, imaging and electronics retailers. Serving customers for more than 35 years, Adorama has grown from its flagship NYC store to include the leading online destination for photography, video and consumer electronics. Adorama's vast product offerings encompass home entertainment, mobile computing, and professional video and audio, while its services include an in-house photo lab, AdoramaPix, pro equipment rental at Adorama Rental Company, and the award-winning Adorama Learning Center, which offers free education for photographers in online channels such as the popular Adorama TV.

Adorama is listed as one of the top five electronics retailers by Consumer Reports, “Best of the Web” by Forbes.com, Internet Retailers Top 100, and is the official Electronics Retailer of the NY Giants.

Visit ADORAMA at http://www.adorama.com.

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