Foreign competition and input prices will remain high in coming years.
New York, NY (PRWEB) September 14, 2014
The Air Gun and Airsoft Gun Manufacturing industry mirrors several other industries within the US manufacturing sector that rely on plastic and steel to produce relatively small, simple goods in that production has moved overseas. As such, imports satisfy virtually all of domestic demand, while exports are responsible for driving what little revenue remains for US manufacturers like Crosman Corporation. The company dominates the industry, while other industry leaders either forego US manufacturing to focus only on assembly or conduct their entire manufacturing and assembly operations overseas to focus solely on US distribution. The Air Gun and Airsoft Gun Manufacturing industry has a high level of market share concentration. The industry's largest company, Crosman Corporation, accounts for a majority of industry revenue. IBISWorld Economic Analyst Edward Rivera says “although there are several other prominent airsoft gun and air gun manufacturers, such as Daisy Outdoor Products and Cybergun, these manufacturers perform their manufacturing overseas and, thus, are not directly included in the US manufacturing industry by IBISWorld convention.” These large companies benefit from significant brand recognition, though, and have established distribution channels with retailers such as Walmart and Kmart and national sporting goods stores, which gives them a significant advantage in the industry.
In addition to pervasive outsourcing, the recessionary period of 2009 limited consumer sentiment in the United States. “Disposable income fell in line with rising unemployment, thus making the potential market for the industry's discretionary items smaller than usual, while rising input costs forced manufacturers to narrow their margins to remain competitive with imports,” Rivera says. Since then, macroeconomic conditions have improved; however, imports continue to dominate the industry.
Through 2019, imports are forecast to remain the predominant supplier of industry products, consistently accounting for much of domestic demand. Foreign competition will likely continue to offer cheaper goods of similar quality and input prices are projected to remain near their current highs. As a result, price-based competition from cheaper imports will only intensify. Revenue is forecast to grow through 2019, which may indicate the approach of a revenue ceiling for the US industry.
For more information, visit IBISWorld’s Air Gun and Airsoft Gun Manufacturing in the US industry report page.
Follow IBISWorld on Twitter: https://twitter.com/#!/IBISWorld
Friend IBISWorld on Facebook: http://www.facebook.com/pages/IBISWorld/121347533189
IBISWorld industry Report Key Topics
This industry primarily manufactures air guns and airsoft guns, which are distinct from firearms. Air guns and airsoft guns use air or gas, while firearms burn a propellant. Air guns and airsoft guns are used for hunting, pest control, recreational shooting and competitive sports. Spring-loaded, pneumatic, gas-powered and electric guns are included, but guns designed specifically for paintball are excluded.
Key External Drivers
Industry Life Cycle
Products & Markets
Products & Services
Globalization & Trade
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
About IBISWorld Inc.
Recognized as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every US industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Los Angeles, IBISWorld serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit http://www.ibisworld.com or call 1-800-330-3772.