(PRWEB) September 14, 2014
The home & garden industry helps drive the U.S. economy, to the tune of billions of dollars a year. This broad, deep and essential enterprise has embraced content marketing, but to what extent? What tactics are companies using, what’s working, what’s not, and what challenges are firms facing, as marketers work to build awareness, credibility and sales through the power of content?
At its core, content marketing is simple: Create published content (today, often in digital formats) that consumers will value and turn to for advice, insights and instructions. Then, when it’s time to purchase the tools, materials, supplies or services they need to complete a job or project, the content provider is top of mind for the buy.
Being the “how-to,” “what-to” and “when-to” expert grows awareness for brands, establishes credibility, builds trust, increases both online and in-store traffic, and grows sales. That’s content marketing in a nutshell.