Merrick Bank Helps Drive Merchant Traffic by Partnering with Yiftee

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Creating a New Internet/Mobile Sales Channel for Merchants

Partnering with innovative companies like Yiftee can help to drive ISO growth, while reducing fraud risk and concurrently increasing revenue opportunities.

Yiftee, an online and mobile gifting service, proudly announces a new partnership with Merrick Bank, the 16th top US acquirer. This innovative company enables people to send thoughtful gifts from their smartphone or web instantly to colleagues, clients, loved ones, and friends. Gifts can be given at thousands of shops and restaurants to say job well done, happy birthday, thanks, congratulations or just because. Recipients are notified instantly by email, text or Facebook post about their Yiftee gift and can pick it up by presenting the virtual gift voucher, powered by MasterCard on their smartphone or tablet, driving profitable customers into nearby businesses and strengthening local communities.

This exciting new eGift platform allows merchants to augment their traditional gift card sales with a digital gifting option, enabling purchase and gifting when it’s most convenient for the consumer with immediate delivery for in-store or online redemption. For merchants, digital gifting drives increased loyalty and incremental sales. To participate, they simply sign up by going to and benefit immediately from new foot traffic from full price paying customers, instead of being driven to the merchant’s location by coupons, discounts, or other promotions, which often negatively impact profits. The eGift platform is provided to merchants at no cost and with no technology implementation requirement for those who already accept MasterCard.

Merrick Bank will be able to offer this innovative program to its ISOs, helping them attract new merchant customers, grow their portfolios and increase revenue streams. Creating new customers and generating more processed transactions will be a win-win for Merrick Bank and its ISO clients.

“We’re excited to share the Yiftee product with our partners as an additional value-added program,” said Deborah Camm, Vice President of Business Development of Merrick Bank. “Partnering with innovative companies like Yiftee can help to drive ISO growth, while reducing fraud risk and concurrently increasing revenue opportunities.”

“In support of this platform, Yiftee and MasterCard are working together to deliver innovative consumer marketing programs that will drive adoption, cardholder engagement and usage. We are privileged to partner with Merrick Bank in this ever growing $110 billion gift card market. Our goal is to allow all merchants big and small to play in this huge eCommerce marketplace that has so far been the exclusive playing field for national retailers,” said Lori Laub, Yiftee Co-founder. “Additionally, once installed on a merchant’s website, the optional ‘Yiftee- eGift’ button allows customers to send gifts directly from the merchant’s page without the headaches of gift card tracking, accounting, validating, inventory and tying up cash in advance,” continued Laub.

About Merrick Bank:
Merrick Bank ( is the 16th top US acquirer, sponsoring over 60 Independent Sales Organizations and Agent Banks and over 120,000 merchants. Merrick Bank offers a variety of services including support of multiple processor platforms, website content monitoring, and a robust PCI DSS program.

About Yiftee:
Yiftee ( is an exciting new award winning mobile app, web service, and API (Application Programming Interface) that lets consumers and businesses send thoughtful, unexpected gifts to colleagues, clients, friends and family quickly via email, text, and Facebook®. Recipients pick up their Yiftee gifts using their smartphone at their favorite local restaurants and shops, driving profitable business to those merchants. Merchants gain additional sales, foot traffic, eGifting capability like big retailers, plus a free mobile/web sales

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Melanie Anderson
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