Hispanic Federation in Collaboration with Carnaval de la Cultura Latina Presents Eighth Annual ¡Vive Tu Vida! Get Up! Get Moving!® Event

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The Nation’s Premier Annual Physical Activity and Hispanic Family Health Celebration Boehringer Ingelheim Pharmaceuticals, Inc. and Eli Lilly and Company Are Title Sponsor

On Sunday, September 21, 2014, the Hispanic Federation will present its eighth annual family health and fitness fair ¡Vive tu vida! Get Up! Get Moving!® at Carnaval de la Cultura Latina. The event promotes Hispanic family physical activity and good nutrition for better health and wellness for people of all ages and all sizes. This event, which is FREE and open to the public, will take place at the corner of Junction Blvd and 38th Avenue in Corona, Queens, from 12:00 pm until 6:00 pm.

“This year’s eighth annual “¡Vive Tu Vida! Get Up! Get Moving!® (GUGM) health expo will allow us to touch the lives of over 2, 000 individuals with health screenings and education on a wide range of health topics such as blood pressure, glucose, HIV, hepatitis C, BMI, asthma, HPV, and various cancers,” said Jose Calderón, President of the Hispanic Federation. “GUGM allows us to improve the lives of thousands and work overall towards ensuring a stronger and healthier community. We are proud to carry out this important effort in collaboration with our partners, sponsors and family network of Latino nonprofits.”

¡Vive tu vida! Get Up! Get Moving!® demonstrates the power of culture, family, and community to promote better health for all. Made possible by an extraordinary group of partners and volunteers, the New York event will feature health information and free screenings; Zumba; martial arts demonstrations; a dance-a-thon, and a variety of sports clinics. Participants will also have the chance to win prizes, enjoy healthy snacks, listen to music, and much more!

Title sponsor Boehringer Ingelheim Pharmaceuticals, Inc. and Eli Lilly and Company are bringing their Llaves para una mejor salud (Keys to a Healthier You) diabetes education pavilion to a 10-city tour of the Alliance’s signature ¡Vive tu vida! Get Up! Get Moving!® event series. This fun and interactive pavilion will include music and dance demonstrations, good nutrition stations, and the chance to talk to a certified diabetes educator.

“We are proud to be the title sponsor for ¡Vive tu vida! Get Up! Get Moving!® as part of our ongoing commitment to the communities we serve, and education about diabetes and healthy living,” said Christopher Kaplan, Senior Vice President and Chief Marketing Officer, Boehringer Ingelheim
Pharmaceuticals, Inc. “We recognize we are part of a global community and our family of employees feels strongly about partnering with organizations like the Alliance to improve it.”

“The support we receive from Boehringer Ingelheim Pharmaceuticals, Inc. and Eli Lilly and Company (Lilly), Newman’s Own Foundation, and the Healthy Americas Foundation allows us to serve 25,000 people at community family health events this year, like the one this weekend in New York,” said Dr. Jane L. Delgado, President and CEO of the National Alliance for Hispanic Health, the nation’s leading Hispanic health advocacy group.

“We are proud to support the National Alliance for Hispanic Health in providing community-based health and nutrition outreach,” said Robert Forrester, president of Newman’s Own Foundation. “One of the Foundation’s priorities is the support of nonprofits whose focus is on nutrition, and ¡Vive tu vida! Get Up! Get Moving!® works to address a broad range of needs on the local level.”

All participants of ¡Vive tu vida! Get Up! Get Moving!® New York will be eligible to register for the National Alliance for Hispanic Health’s Buena Salud® Club. This free membership club is designed to promote healthy lifestyles by providing year-round reliable and confidential health information and provider referrals.

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About the Hispanic Federation
The Hispanic Federation is a member organization of 100 Latino health and human services agencies dedicated to promoting the social, political and economic well-being of the Latino community in Connecticut, New Jersey, New York, and Pennsylvania. Hispanic Federation member agencies work in the areas of education, health, elderly services, child care, HIV/AIDS, housing and economic development. Each year, these agencies serve more than 2 million of the northeast region's most underprivileged and vulnerable Latinos. For more information, visit http://www.hispanicfederation.org or call the Federation’s hotline 1-866-HF-AYUDA or 1-866-432-9832.

About the National Alliance for Hispanic Health
The Alliance is the nation’s foremost science-based source of information and trusted advocate for the health of Hispanics in the United States. The Alliance represents thousands of Hispanic health providers across the nation providing services to more than 15 million each year, making a daily difference in the lives of Hispanic communities and families. For more information, visit http://www.hispanichealth.org or call the Alliance’s Su Familia National Hispanic Family Health Helpline at 1-866-783-2645.

About ¡Vive tu vida! Get Up! Get Moving!®
In its eighth year, ¡Vive tu vida! Get Up! Get Moving!® is the premier national family physical activity and healthy lifestyle event series in the nation. These family-oriented events are organized by leading Hispanic community-based organizations along with the support of over 400 local partners and hundreds of volunteers, and are tailored to the interests and cultures of each community. The National Alliance for Hispanic Health and the Health Foundation for the Americas present the series, along with title sponsor Boehringer Ingelheim Pharmaceuticals, Inc., and Eli Lilly and Company; national supporter Newman’s Own Foundation; national media partner Univision Communication’s Salud es vida; and, national partners the Embassy of Mexico and the United States Tennis Association. For more information call 1-866-783-2645, or visit http://www.getupgetmoving.org or find us on Facebook at http://www.facebook.com/healthyamericas/events.

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Abigail Hernandez
National Alliance For Hispanic Health
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Frankie Miranda
Hispanic Federation
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