With Best Western’s experience in the midscale, upper midscale, upscale segments, and a choice of products that can be tailored to different markets, we have the opportunity to create new demand and drive business across the country, Mr. de Souza said.
BANGKOK, THAILAND (PRWEB) September 16, 2014
Best Western International has embarked on the next stage of its expansion in Myanmar, with the signing of its first hotel in Mandalay. Mandalay is Myanmar’s second largest city and economic hub in the northern region of the country.
The Mandalay opening will continue Best Western’s recent expansion in Myanmar, which commenced in 2013 with the opening of the BEST WESTERN Green Hill Hotel in Yangon. This opening made Best Western the first US-based hotel group to re-enter Myanmar since the country opened up to the international community.
“Myanmar has made remarkable progress in recent years and Best Western is delighted to be able to continue our development in the country,” said Glenn de Souza, Best Western International’s Vice President of International Operations for Asia & Middle East.
“Since launching last year, BEST WESTERN Green Hill Hotel has experienced strong demand from both international business and leisure travelers. We see huge potential in Myanmar and plan to develop a network of hotels across the country. The signing of our first hotel in Mandalay is a key step towards achieving this,” Mr. de Souza added.
In addition to the midscale properties in Yangon and Mandalay, Best Western previously announced plans to open a luxury BEST WESTERN PREMIER hotel in Myanmar’s capital Nay Pyi Taw. Mr. de Souza said he sees potential for all three of Best Western’s products – midscale BEST WESTERN®, upper midscale BEST WESTERN PLUS® and upscale BEST WESTERN PREMIER® – in Myanmar.
“At present Myanmar is experiencing a strong level of new hotel development, but much of this is concentrated in the higher ends of the market. With Best Western’s experience in the midscale, upper midscale, upscale segments, and a choice of products that can be tailored to different markets, we have the opportunity to create new demand and drive business across the country,” Mr. de Souza said.
Scheduled to open in the third quarter of 2015, the new midscale hotel will feature 108 comfortable rooms, all equipped with such international amenities as LCD TVs and complimentary Wi-Fi.
The new Best Western hotel in Mandalay will join the company’s existing portfolio of almost 200 hotels and resorts either operating or under development across Asia and the Middle East, including 86 in Southeast Asia. And the company expects to increase its regional collection to 300 properties in the next few years. Best Western first launched in Asia & the Middle East in 2001 and now covers 27* countries in the region.
For more information on global development opportunities with Best Western International, please visit bestwesterndevelopers.com.
ABOUT BEST WESTERN INTERNATIONAL, INC.
Best Western International, Inc., headquartered in Phoenix, Ariz., is a privately held hotel brand made up of more than 4,000* BEST WESTERN®, BEST WESTERN PLUS®, BEST WESTERN PREMIER® hotels in more than 100* countries and territories worldwide. Now celebrating 68 years of hospitality, Best Western welcomes hundreds of thousands of guests nightly. Best Western provides its hoteliers with global operational, sales, marketing and promotional support, and online and mobile booking capabilities. More than 20 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. In 2013, Best Western earned our highest level of brand recognition, including our fifth AAA/CAA Hotel Partner of the Year award, third Compuware Best of the Web Gold award, fourth No. 1 ranking in Brand Keys Consumer Loyalty Engagement Index for midscale hotels and seventh TTG Asia Best Mid-range Hotel Brand. Forty-one percent of Best Western hotels worldwide won TripAdvisor Certificates of Excellence for customer satisfaction.
For more information or to make a reservation, please visit http://www.bestwestern.com.
*Numbers are approximate and may fluctuate.