PGA TOUR Superstore to Present at GSMI's Digital Marketing Strategies Summit: Social- From Fad to an Integral Marketing Layer

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The Digital Marketing Strategies Summit (#DMSS) announces that PGA TOUR Superstore will present on day three of the inaugural San Diego event, to be held at the Westin San Diego from October 21st -23rd, 2014.

Digital Marketing Strategies Summit

Digital Marketing Strategies Summit

Social should not be something managed by a 24-year-old rookie marketing associate or customer service rep

The PGA TOUR Superstore’s Chief Marketing Officer, Matt Corey, will share his insight at the Digital Marketing Strategies Summit on why Social should not be something managed by a 24-year-old rookie marketing associate or customer service rep. Social strategy must be part of every major campaign and must also be integrated into your brand experience throughout the year. His session will show that your customers want to interact with you and show you how to involve them in your brand. Key points being covered will be using filtered curation as well as still remaining authentic to your brand message and audience.

DMSS- San Diego has also confirmed case studies and presentations from leaders such as Comedy Central, Altimeter Group, CMO.com, The CMO Club, Allure Magazine, Dow Jones, Montblanc and many more.

To view the rest of the speaker line-up and current agenda, or to register for DMSS- San Diego, please visit: http://digitalmarketingstrategiessummit.com/san-diego-2014.html.

The three-day event features four interactive Workshops and 20+ learning sessions and case studies. DMSS provides attendees with the opportunity to meet and network with valuable business contacts, and learn what leading brands are doing within the digital marketing space. The Summit will provide insight on the topics that C- Suite executives and the Digital Management Executive team find most pressing and relevant to their roles. Attendees can learn more about the various sessions by viewing the agenda here.

To ensure attendees get the full benefit of an intimate summit, we only offer a limited number of seats. Take advantage and register here! Group discounts are also available.

About PGA TOUR Superstore:
PGA TOUR Superstore is owned and operated by Golf & Tennis Pro Shop, Inc., headquartered in Roswell, Georgia, whose chairman and controlling owner (through AMB Group, LLC) is Arthur M. Blank, retired Home Depot co-founder and owner of the Atlanta Falcons. Additionally, PGA TOUR Superstore is the PGA TOUR's exclusive partner for off-course/off-airport golf retailing.

About GSMI:
GSMI is a leader in the industry of executive education, creating conferences, summits, workshops and training sessions that combine rich learning environments with the opportunity to network with today’s most relevant thought leaders, speakers and practitioners. GSMI’s annual events have reached 85% of the Fortune 500 companies, in over 30 countries, covering topics that today’s leaders find most challenging and inspiring. More information about Global Strategic Management Institute’s upcoming educational events for professionals, visit: http://www.gsmiweb.com.

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Tom Dibble
Global Strategic Management Institute
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