iYogi Launches ‘A Bridge to Kashmir’ for Flood Relief in J&K; Creates Crowdsourcing Platform to Mobilize Support and Targets USD 100 million for Fundraising

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iYogi, a global software and services company, has launched A Bridge to Kashmir, an initiative to rebuild lives and livelihoods affected by the recent floods in Jammu & Kashmir. The company aims to raise USD 100 million towards this effort over the next two years.

iYogi has built a crowd sourcing platform http://www.bridgetokashmir.com to support the initiative. Bridge to Kashmir will integrate volunteer activity, with fund raising and the collection and distribution of essential relief material. The long-term goal is to rebuild homes, schools, orphanages and other social infrastructure, along with assisting micro-enterprises and artisans in reviving their livelihood. iYogi’s field teams and a group of volunteers will regularly assess the on ground needs in rural and urban areas of Jammu & Kashmir, identifying people and activities that require support. The platform also connects volunteers with the right NGOs looking for support, and vice-versa.

The co-founders of iYogi, Vishal Dhar and Uday Challu are both from Kashmir, and in the past few years, the company has worked on several initiatives to train and employ the youth of Kashmir. A Bridge to Kashmir has been created because the company through its founders and employees is closely associated to the situation in Kashmir and is determined to help in every way possible.

“As Kashmiris, this calamity is very real for both of us. We have family in Kashmir, and so do many of our colleagues from the state. While the government is doing what it can to support, we consider it our responsibility to contribute to rebuilding the state. With A Bridge to Kashmir, we’re using our network to connect the people in need with those who can offer support, and make a direct impact on the lives of those affected. We hope that people use bridgetokashmir to get involved and make a difference,” said Vishal Dhar, Co-Founder, iYogi.

Get involved!
Log onto http://www.bridgetokashmir.com
Follow us on twitter @bridgetokashmir
Follow us on facebook at http://www.facebook.com/bridgetokashmir

For further press information, please contact:
Nikita Nadwani: nikita.nadwani(at)iyogi(dot)net
Shreya Sabharwal: shreyas(at)alphabetconsulting(dot)com

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Shreya Sabharwal
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