Exide Technologies' GNB Launches New Marathon Battery Brand for Motive Power

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GNB Industrial Power, a division of Exide, has launched its new Marathon brand for the motive power market

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GNB Industrial Power, a division of Exide Technologies (OTCQB: XIDEQ), has launched its new Marathon brand for the motive power market. The range is designed to increase customer profitability and drive down total cost of ownership.

The new Marathon name highlights the brand’s focus on efficiency, durability and long-term results. The Marathon slogan is “Running for your business”, presenting the customer-centric focus that is central to this battery range.

All the products in the new Marathon range can be upgraded to include an air agitation system, branded as +Air. This improves return on investment by reducing energy consumption, water consumption and maintenance costs. Additionally, +Air speeds up the charging process, allows opportunity charging and increases capital utilisation rates.

Marathon Classic batteries provide excellent value for money and perform strongly in all types of material handling applications. Marathon Classic is also commonly used to power cleaning machines, electric road vehicles and mobile lifting platforms.

Marathon Excell is a low-maintenance battery offering impressive energy efficiency. It is fully recyclable and offers a reduced CO2 footprint. Extended watering intervals are a key feature, achieved by combining GNB’s unique high-performance alloy with an optimised charging regime. Marathon Excell is robust and flexible, effective in a wide range of applications. Cost of ownership can be further reduced by upgrading to Marathon Excell+Air.

Marathon Aqua is designed to require minimal maintenance, which drives down labour costs and increases profitability for customers. Water-refilling intervals can be extended up to 200 cycles. This is achieved through a unique GNB alloy, a cell design allowing for a high electrolyte reservoir and an optimised charging regime. Aqua has high cycle life, a reduced CO2 footprint and is fully recyclable. Businesses using the product can significantly reduce operating expenses, and even stronger performance can be achieved by upgrading to Marathon Aqua+Air.

Each product in the new range caters to a different segment of the market. GNB works with customers to understand their individual needs, suggesting the products that will lead to the strongest return on investment.

“The new Marathon range delivers lasting competitive advantages to our customers. It helps them reduce operating costs, improve efficiency and drive down total cost of ownership,” said Michael Ostermann, President Europe at Exide Technologies. “The Marathon range is all about going the distance for our customers, something perfectly captured by the new brand.”

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Craig Anderson
Cooper Murphy
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