Location based technology and QR codes have been used for festival celebrations in Lithuania

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Vilnius, the capital city of Lithuania, which is recognized as one of the smarter cities in Europe, has hosted the world’s first ever smart fair. For the first time in history, at the Vilnius street fair, mobile payment technology provided by Paysera.

It was great to see how city guests and visitors of the street fair have accepted the new payment method.

Street fairs are very popular in Lithuania. Various artists, tradesmen sell traditional pieces, jewellery, paintings, together with traditional food products. It is usual to pay for everything in cash as payment by card was more of an exception.

Yet, payments in cash were causing some difficulties. A sufficient amount of cash is needed when paying, so in case one is short, the cash machine had to be quickly found.

This year organizers of the Vilnius city fair made an agreement with Paysera, an electronic payment institution licensed by the European Union, and provided the possibility to use mobile payments. There were hundreds who tried this payment method. According to organizers, the mobile payment method was the mostly used for food products.

“I believe that mobile payments are very convenient and user friendly. Some people are suspicious, but young people are very keen to use smart technologies. I believe that mobile payments will eventually overtake cash payments in street fairs”, says Aurita, who sells handmade earrings and participates in Vilnius City Fiesta every year.

Paysera offered two payment methods: “Bluetooth” (BLE) and QR codes. Both sellers and buyers have seen how easy the payment is processed, and no specific skills were needed. The transaction time was around 2 seconds, so the seller saw almost immediately when the money went in his account.

“It was great to see how city guests and people have accepted the new payment method. The first ever smart fair was a good experience for our company too. We have seen how mobile payment technologies could be improved, and become user-friendly even more”, says Andrius Balkunas, the development manager of EVP International, which develops the Paysera payment system.

The smart payment method developed by Paysera has started to spread to restaurants and petrol stations. This payment system can be applied easily in every country.

About Paysera:
Paysera is a global payments system, which enables its users to make reasonable savings when making international payments for the price of local rates. Paysera is an electronic payment institution, licensed by the European Union, and is a leader in a global market for its wide range of services such as international transfers at local rates, payments done via the Internet and mobile devices, money transfers by SMS, collect fees, make immediate payments when shopping by using QR codes.

Currently Paysera has 150 000 users. 327 m EUR were transferred using Paysera in the first half of 2014. Since the system was launched two years ago, 70 banks all over the world have chosen to become partners of the system. Paysera expands its business by creating global solutions for local markets.

Contact details:
Andrius Balkunas
Chief Business Development Officer, EVP International, JSC
Menulio st. 7, LT04326 Vilnius, Lithuania
Phone +44 20 80996963 (8AM - 8PM EET)

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