BigDoor Launches New Loyalty Marketing Solution For Small and Medium Brands

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Software Company’s Loyalty Campaign Basic Is the First Product That Allows Companies to Quickly Customize and Update the Look of the Tool, Desired Customer Actions and Rewards Delivered

SEPTEMBER 15, 2014 – BigDoor, a global leader in loyalty, today announced the launch of their new Loyalty Campaign Basic product.

A manual and fully customizable widget that helps small and medium-sized brands enrich and enhance loyalty, boost conversions, and spur social advocacy, the Loyalty Campaign Basic product can be easily integrated or embedded into existing loyalty initiatives. In addition to rapid implementation, the new loyalty product is simple to manage and maintain.

“Loyalty Campaign Basic is the first product in the loyalty market that allows marketers, in real-time, to quickly and personally customize their loyalty product. They’re able to adjust the look and feel, actions they want customers to take and rewards each campaign delivers in order to make sure it drives the most value,” says Jason McCue, Sr. Director of Product at BigDoor. “The product also provides a full set of actionable reports that help inform continued growth.”

Versatile, self-managed and self-designed, Loyalty Campaign Basic makes it easy for marketers to reward customers for completing valued actions that matter most to the brand. The product also allows for the creation of custom digital, sweepstakes, and tangible reward types to choose from in real-time, with a focus on digital delivery, and a robust content management system where marketers can create, publish and manage their individual campaigns.

James Harris of Sale the World, a Loyalty Campaign Basic customer, states: “Our global shopping site was looking for a loyalty initiative that was simple to implement and rewarding for shoppers to use. We found BigDoor's self-managed Loyalty Campaign Basic tool the ideal choice. The stats speak for themselves: we had an 80% completion rate and nearly half of those who completed went on to share the promotion with their friends on social media generating additional traffic to the site.”

Loyalty Campaign Basic is affordable, too, with the cost starting at just $99 a month during its beta period.

Proven Loyalty Solutions For Every Brand

Loyalty Campaign Basic joins BigDoor’s existing suite of loyalty solutions, each of which has a demonstrated and proven track record in the global brand marketplace.

Their existing products include:

Loyalty Program—A full-service tool that helps brands launch robust, fully loaded and white-labeled loyalty programs, generating an average lift of 70% in customer engagement and an average increase of 60% in customer retention.

Loyalty Campaign—A cutting-edge and customizable white-labeled widget that helps brands at any stage in the loyalty marketing lifecycle, generating an average lift of 79% in customer engagement, 5X increase in social advocacy, 90% increase in customer registration, and a 16% increase in revenue per customer.
For Additional Information

Please Contact Ashley Tate at BigDoor

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Steven Gottlieb
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