“Twitter’s Creative Performance Partner category is a big step for the social ad industry, putting creative testing and programmatic targeting optimization in the hands of the marketer,” said Dan Warner, CTO and co-founder, ShopIgniter.
Seattle, WA (PRWEB) September 15, 2014
ShopIgniter, social mobile ad destination platform, is pleased to announce that it has been named one of two Twitter Creative Performance Partners. The company is releasing a new version of the Igniter platform that debuts a self-serve Twitter Card builder and custom destination pages (CDPs). This comes on the heels of this month’s announcement of the acquisition of ShopIgniter by Mixpo, the leading video advertising technology company. Igniter is now available for Beta sign up: https://signup.igniter.co/.
Igniter is the first platform with multi-variant Twitter Card creation and custom destination pages. Twitter Cards allow marketers to attach rich photos, videos and media experience to drive engagement. Previously, advertisers have had to manually create Twitter Cards and custom destination pages. Igniter now offers marketers a familiar content management approach to create cards and pages without writing code.
Advertisers looking to drive high value outcomes like video views, lead generation, and purchases can now easily create multiple variations to find winning combinations of headlines, images, copy, URLs, and call-to-action buttons. By testing multiple variations of cards and pages they can boost ad performance. Igniter also supports social ad conversion tags that enable retargeting and lookalike modeling, which increase click-through rates by 2-4X and lower cost per actions by 2-6X.
Custom destination pages come with Twitter and Facebook conversion tags already integrated. These conversion tags enable three valuable capabilities:
- Track conversions across devices and over multiple visits, which was not previously possible in digital advertising.
- Power lookalike modeling, which significantly boosts the performance of acquisition advertising.
- Retarget in mobile and across devices.
“Twitter’s Creative Performance Partner category is a big step for the social ad industry, putting creative testing and programmatic targeting optimization in the hands of the marketer,” said Dan Warner, CTO and co-founder, ShopIgniter. “We know that social ads deliver the highest performance when ad creative is tightly aligned with the destination content and ad targeting is driven by consumer behaviors and actions.”
Igniter is immediately available for Beta. Beta participants can sign up at https://signup.igniter.co/. Participants will get a discounted price as well as access to Facebook custom destination pages.
ShopIgniter’s powerful social performance marketing platform enables digital marketing leaders to reach and convert their social mobile consumers. Innovative brands like Ford, Toyota, Universal, Xfinity, GoPro, Sony, and Target use the Igniter platform to publish, manage, and measure highly effective in-stream marketing campaigns that drive real brand and business outcomes across networks and devices. Mixpo recently acquired ShopIgniter.
Mixpo enables agencies and media companies to build, deliver and measure interactive video ads on all screens. The company’s mStream video ads can be published on premium websites, ad exchanges, and in the newsfeeds of all major social sites. mStream video ads operate in any format: in-stream, in-banner, in-app and in-social. Set up and execution is fast and easy whether you do-it-yourself or use Mixpo as a managed service.
In 2014 and 2013, Mixpo was selected by Forbes as one of America’s Most Promising Companies. Mixpo, Inc. was founded in 2007 and is headquartered in Seattle with offices in Portland, New York, Boston, and Victoria BC. More information can be found at http://www.mixpo.com..